Media Planner

McGarrah Jessee

9d•$65,000 - $81,000•Remote

About The Position

McGarrah Jessee is hiring a Media Planner for its Signal media buying unit. The role develops integrated plans across OOH, digital video, digital audio, social and creators, using audience data and business goals to guide investment and evaluate results. The planner partners with Reach buyers and Response specialists so media channels and activation work together as one system. The Media Planner takes day-to-day direction from the Media Supervisor for their client set and reports to an Associate Media Director. Signal buys social, creator and direct publisher deals. Response activates the biddable portions of video, audio and OOH, while its Ad Operations team handles trafficking. The planner provides buy details, specifications and approvals; coordinates tracking requirements; and quality-checks plans and buy documents. The position also manages campaign budgets, documentation, billing, vendor proposals and creator-program support across multiple clients and campaigns. It measures performance against business outcomes such as store traffic, leads and sales, recommends data-informed optimizations, and shares knowledge about vendors and emerging platforms. This is a remote position.

Requirements

At least 2 years of media planning experience across multi-channel plans.
Hands-on experience with at least two Signal channels: OOH, digital video and CTV, digital audio and podcast, social, or creators; working knowledge of the remaining channels.
Familiarity with broadcast, search and programmatic sufficient to plan alongside Reach and Response.
Experience managing budgets across several concurrent campaigns and ensuring spend is efficient and effective.
Strong organizational skills and the ability to manage parallel timelines across clients and categories.
Comfort with media math and reporting, and the ability to turn results into clear recommendations.
Clear written and verbal communication across disciplines and with vendor partners, including a habit of over-communicating when needed.
Curiosity about audiences and a habit of testing assumptions with data.
Ability to learn new tools quickly.
Motivation, proactivity, self-direction and meticulous attention to detail.
Ability to work autonomously and proactively involve teammates when support is needed.
A successful track record of managing multiple campaigns across a variety of clients.
Strong analytical and math skills.
Exceptional oral, written and presentation skills.

Nice To Haves

Experience with Mediaocean Prisma, CM360 and audience tools such as MRI-Simmons or Nielsen.
Creator program experience, from sourcing through paid amplification.
Retail, energy, DTC, eCommerce or multi-location marketing experience.

Responsibilities

Build integrated media plans across OOH, digital video, digital audio, social and creators, grounded in audience data and tied to clear business goals.
Define the role of each channel in a plan and explain why it is included.
Research audiences, markets and media landscapes using syndicated, platform and first-party data.
Coordinate with Reach buyers and Response specialists so TV, radio, sponsorships, search, programmatic and commerce media work together with the plan.
Hand off biddable video, audio and OOH plans to Response with goals, budgets, flighting and KPIs; route DSP buys to the Programmatic Specialist and YouTube to the Associate Director of Performance; and review delivery against the plan.
Work with strategy and creative teams early to ensure assets are designed for their placements, properly sized and tailored by channel and market.
Gather and assess vendor proposals, negotiate value and identify worthwhile non-traditional opportunities to test.
Support creator programs from discovery through activation, partnering with Signal's paid social team on selection, briefing and paid amplification.
Enter and maintain Signal direct buys in Mediaocean Prisma.
Provide Ad Operations with the specifications, buy details and approvals needed for trafficking, and coordinate tracking requirements with analytics and Ad Operations.
Maintain accurate flowcharts, budget trackers, media authorizations, actualization and billing across multiple clients and campaigns.
Track performance against business outcomes such as store traffic, leads and sales, and recommend data-informed optimizations.
Stay current on vendor offerings and emerging platforms and share relevant learnings with the broader team.