Associate Media Planner

Adelphi Group • Chicago, IL

4d • $55,000 - $60,000 • Hybrid

About The Position

Critical Mass is seeking an Assistant Social Buyer to join its Media team in New York. The role supports the Media team across paid social, using social platform tools and data to activate campaigns as part of multichannel media plans. The position works with the team to launch social campaigns and steward buys to help meet defined KPIs.

The role offers opportunities to learn and grow in a challenging, creative environment that supports professional development. Team members collaborate daily with account services, strategy, creative, and data and analytics teams, gaining exposure to marketing programs across sectors and campaign objectives including awareness, engagement, and conversion, while building depth in social media.

Omnicom policy requires employees to work in the office at least three days a week, to the extent permissible by local law, unless additional in-office days are directed by the agency or manager.

Requirements

• At least 1 year of media experience through a full-time role or internships.
• Solution-oriented, inquisitive, persistent, detail-oriented, creative, and collaborative.
• Strong verbal and written communication skills.
• High energy and ability to produce high-quality work quickly.
• Strong numerical skills and expertise using Excel.
• Working knowledge of Word and PowerPoint.

Responsibilities

• Assist in developing tactical media plans, including audience, creative, and other strategies designed to meet campaign goals.
• Coordinate with cross-functional teams to manage media trafficking and billing processes.
• Collaborate with the social team to analyze and recommend partners.
• Launch and quality-assure paid social campaigns on platforms that may include Facebook, Instagram, TikTok, Snapchat, Pinterest, and LinkedIn.
• Provide input on placement naming conventions and trafficking strategy.
• Support creation of performance reports, extract actionable insights explaining the reasons behind the data, and recommend optimizations.
• Monitor media and marketing trends, tactics, and emerging opportunities, especially across social channels.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed