Senior Media Planner
About The Position
The Senior Media Planner develops media plans and manages their implementation. The role oversees administration, financial management, reporting, and optimization recommendations and execution. It also develops points of view based on media valuation, manages and tracks budgets, and maintains strong vendor relationships. The position supports business improvement by meeting personal and departmental goals and objectives in a timely and effective manner. The planner develops decisive strategies aligned with client objectives, builds a thorough understanding of client businesses and resources, and executes work with urgency and strong team integration. The role applies industry changes and consumer and media insights to client communications strategies, challenges the status quo with clients and media partners, and proactively measures performance to improve client results. It also manages internal and vendor relationships, leads projects and teams, and contributes to a positive departmental and agency culture.
Requirements
- Bachelor’s degree in a related field.
- A minimum of 4–5 years of media planning and program management experience.
- Digital media experience.
- Solid background in traditional media planning and buying within an agency environment.
- Experience managing multiple clients and cross-functional teams.
- Exposure to planning all media channels, both national and local.
- Experience with core planning tools and systems.
- Strong quantitative and analytical skills.
- Ability to translate strategic plans into flawless real-world execution.
- Strong negotiation skills and experience with integrated multichannel media packages.
- Proficiency in digital media channels, including display, mobile, and search.
- Strong understanding of ad serving, behavioral targeting, media, and analytics.
Nice To Haves
- Current title of Media Planner or higher.
Responsibilities
- Develop media plans aligned with client objectives and manage their implementation.
- Oversee media-plan administration, financial management, reporting, and optimization recommendations and execution.
- Develop points of view based on media valuation.
- Manage and track budgets and maintain strong vendor relationships.
- Understand client businesses, objectives, resources, and the advantages and disadvantages of approaches to address client needs.
- Apply industry changes, consumer insights, and media insights to communications strategies and client work.
- Challenge the status quo with media partners and clients and proactively measure performance to improve results.
- Educate team members on media concepts, application, and philosophy.
- Manage internal relationships across departments and working relationships with outside vendors.
- Manage teams to ensure work is high quality and completed on time.
- Lead projects, communicate effectively, respond accurately and promptly, and contribute to a positive agency culture.
- Meet personal and departmental goals and objectives in a timely and effective manner.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
