Media Sales Planner

Dow Jones & Company•New York City, NY

About The Position

Dow Jones Media Sales connects leading brands with influential audiences through a portfolio that includes The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily. Sales, Marketing, Creative and Client Success teams collaborate to deliver advertising solutions and client experiences across digital, print, video, audio, events and custom content. The Media Sales Planner is part of a global Sales Planning organization focused on pricing integrity, media plan strategy and campaign delivery. The role suits an analytical, collaborative and highly organized candidate who can prioritize work, communicate deliverables and adapt to urgent requests in a deadline-driven environment. The position offers opportunities for continued learning, upskilling and leadership development, and involves working directly with clients on advertising campaigns.

Requirements

2–4 years of experience.
Proven experience working with an advertising operations or media planning team, preferably in a client-facing role.
Ability to work independently and collaboratively.
Ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines.
Detail-oriented and highly motivated, with analytical, strategic and creative problem-solving skills.
Excellent in-person, email and virtual communication and interpersonal skills, including the ability to explain complex scenarios effectively to clients and internal teams.
Advanced computer application skills, including Excel, Word and Google Suite.

Nice To Haves

Experience using one or more ad-serving and/or order management systems, such as Google Ad Manager or OperativeOne.
Bachelor’s degree.

Responsibilities

Partner with the sales team on requests for proposals (RFPs), developing proposal ideas and inventory solutions that meet client expectations and objectives while maintaining pricing integrity and inventory package strategy.
Produce sales proposals in the order management system using required yield tools; reserve inventory once a deal is approved. Client presentations are not part of this responsibility.
Work directly with advertisers or media agencies to collect campaign assets and coordinate with internal teams to support successful, timely launches.
Monitor and optimize campaigns, balancing revenue with client goals and providing recommendations and insights to advertisers or media agencies.
Develop a solid understanding of Dow Jones products and operational capabilities.
Analyze user data and audience metrics using advertising tools.
Support Senior Planners and Planning Managers by using historical data to inform strategic decisions about new media sales initiatives.