Media Planner

Moroch Partners•Dallas, TX

3d•Hybrid

About The Position

The Media Planner develops integrated, data-informed media plans that translate client objectives, audience insights, and market conditions into channel strategies across broadcast, digital, social, and out-of-home media. The role conducts audience, competitive, and market analysis; prepares media plans, flowcharts, budget allocations, authorization documents, and supporting materials; and coordinates with buyers, account teams, analytics teams, vendors, and other agency disciplines to support accurate, timely campaign execution. The position monitors campaign pacing, spend, delivery, and performance to identify risks, variances, and optimization opportunities. It maintains accurate budget tracking, reconciliation, and documentation, and communicates recommendations, planning rationale, campaign updates, and performance insights to clients and internal stakeholders. The Media Planner also evaluates emerging media opportunities and industry trends and contributes to planning best practices, workflow improvements, collaboration, and continuous learning. The role reinforces Moroch's values of Humanity, Diversity, Integrity, Tenacity, and Curiosity. Travel may be required up to approximately 25% of the time.

Requirements

Bachelor's degree in advertising, marketing, communications, media studies, business, or a closely related field, or equivalent professional experience demonstrating applied knowledge of media planning, audience analysis, budgeting, and client-facing communication.
Typically 3 or more years of media planning experience in an agency, media company, or in-house marketing environment, with direct responsibility for integrated plans across broadcast, digital, social, and out-of-home channels.
Demonstrated experience preparing and presenting media plans, planning rationale, campaign updates, performance insights, and optimization recommendations to clients, internal stakeholders, or cross-functional teams.
Verifiable experience translating client objectives and audience insights into flowcharts, budget allocations, and authorization documents, while coordinating with buyers, vendors, and internal stakeholders to keep campaigns on time, on budget, and aligned to market conditions.
Ability to explain complex media decisions, communicate recommendations clearly, and build alignment around media strategies and campaign objectives.

Nice To Haves

Academic coursework or equivalent work-based training in statistics, marketing analytics, economics, or business math.
Current platform or product training credentials in media planning, ad operations, or analytics tools such as Mediaocean, Google Ads, Google Analytics, or equivalent.
Experience with Mediaocean or Mediatools.

Responsibilities

Develop integrated media plans and recommendations that align channel strategy, audience targeting, investment allocation, timing, and delivery with client objectives.
Research audience behaviors, geographic considerations, seasonality, competitive activity, media consumption patterns, and market trends.
Create media plans, flowcharts, authorization documents, budget allocations, and supporting planning materials.
Coordinate with media buyers, account and strategy teams, analytics teams, vendors, and other agency disciplines to support accurate and timely campaign execution.
Monitor campaign pacing, delivery, spend, and performance; identify risks, variances, trends, and optimization opportunities.
Track media budgets, reconcile expenditures, maintain accurate documentation, and help resolve billing discrepancies with relevant teams and vendors.
Prepare and communicate media recommendations, planning rationale, campaign updates, performance insights, and optimization opportunities to clients and internal stakeholders.
Stay informed about emerging platforms, technologies, audience behaviors, media opportunities, and industry best practices.
Contribute to planning best practices, workflow improvements, and knowledge-sharing initiatives; apply ongoing learning to strengthen planning effectiveness.
Demonstrate and reinforce Moroch's values of Humanity, Diversity, Integrity, Tenacity, and Curiosity in professional conduct and collaboration.