Digital Media Buyer & Planner
About The Position
The Digital Media Buyer & Planner plans, executes, manages, and optimizes paid media campaigns across platforms including Facebook, Instagram, X, Google, and YouTube. The role develops media plans and buying strategies based on campaign objectives, target audiences, budgets, and performance goals, and manages audience targeting, campaign pacing, bidding, placements, and allocation to improve performance and return on advertising investment. The position monitors and analyzes campaign performance, evaluates creative assets and placements, supports A/B testing, and manages campaign setup, trafficking, tracking, quality assurance, and implementation. It partners with internal creative, marketing, and digital teams, prepares performance reports and actionable recommendations, tracks spending against approved plans, and uses AI tools to support research, analysis, reporting, and optimization. The role also monitors emerging platforms and technologies and manages multiple campaigns and deadlines.
Requirements
- Minimum of 3 years of experience in digital media buying, media planning, paid social, paid search, performance marketing, or programmatic advertising.
- Hands-on experience planning, launching, managing, and optimizing paid digital advertising campaigns.
- Strong working knowledge of Meta Ads Manager and Google Ads.
- Strong understanding of audience targeting, segmentation, retargeting, campaign optimization, and digital advertising performance metrics.
- Experience analyzing campaign performance and using data to make media buying and optimization decisions.
- Strong proficiency in Microsoft Excel.
- Familiarity with AI tools and interest in applying emerging technologies to digital advertising, analysis, and campaign optimization.
- Strong analytical, organizational, and communication skills, with excellent attention to detail.
- Ability to manage multiple campaigns, budgets, platforms, and deadlines in a fast-paced environment.
Nice To Haves
- Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, or a related field preferred.
- Experience with X Ads, YouTube, and other digital advertising platforms.
- Experience with programmatic advertising platforms and DSPs such as DV360, The Trade Desk, Yahoo DSP, or similar platforms.
- Experience with Google Analytics, data visualization, or other reporting tools.
Responsibilities
- Plan, execute, manage, and optimize paid media campaigns across Facebook, Instagram, X, Google, YouTube, and other digital advertising platforms.
- Develop media plans and buying strategies based on campaign objectives, target audiences, budgets, and performance goals.
- Develop and manage demographic, behavioral, interest-based, remarketing, and lookalike audience targeting strategies.
- Manage campaign budgets, pacing, bidding strategies, placements, and audience allocation to maximize performance and return on advertising investment.
- Monitor campaign performance and make ongoing adjustments based on key performance indicators, audience behavior, costs, and campaign objectives.
- Analyze campaign and audience performance to identify trends, opportunities, and areas for optimization.
- Evaluate creative assets, messaging, audiences, and placements, and assist with A/B testing strategies.
- Manage campaign setup, trafficking, tracking, quality assurance, and implementation to ensure accurate launches.
- Coordinate campaign assets, messaging, landing pages, and tracking requirements with creative, marketing, digital, and other internal teams.
- Prepare campaign performance reports and translate data and audience insights into actionable recommendations.
- Track campaign spending and ensure budgets are paced appropriately and aligned with approved media plans.
- Use AI tools, including ChatGPT, Claude, Microsoft Copilot, and other emerging technologies, to support audience research, campaign analysis, reporting, and optimization.
- Monitor emerging digital platforms, advertising products, audience trends, and technologies, and recommend opportunities when appropriate.
- Manage multiple campaigns and priorities while meeting launch and reporting deadlines.
- Perform additional duties and responsibilities as assigned.
Benefits
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement plan with company match.
- Paid time off and holidays.
- Professional development and training opportunities.
- Collaborative and inclusive work environment.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
