Digital Media Buyer

Adelphi Group•Minneapolis, MN

7d•$58,000 - $72,000•Hybrid

About The Position

The Digital Media Buyer translates approved media plans and campaign briefs into accurate platform setups, assists with campaign builds across assigned digital platforms, and coordinates campaign assets and requirements with appropriate partners. The role monitors campaign delivery, spending, pacing, and performance; makes routine adjustments within approved plans and permissions; and helps troubleshoot issues with internal and external partners. It also supports recurring performance reports, maintains campaign documentation, communicates progress and risks to the AMD and team, coordinates timelines across functions, and shares campaign learnings and relevant platform updates. The position is intended for an early-career digital media professional. Successful performance includes accurate and timely campaign launches, consistent quality checks, clear communication of pacing and potential issues, reliable reporting and trackers, and growing platform knowledge and independence while following the AMD’s direction and client objectives. Omnicom’s policy requires employees to work in the office at least three days per week, to the extent permissible by local law, unless additional in-office days are directed by the agency or manager.

Requirements

Approximately 1–3 years of early-career experience in digital media planning or buying, or relevant internship or equivalent hands-on experience.
Foundational understanding of paid search, paid social, and/or programmatic media, with interest in building broader platform expertise.
Comfort working with campaign data and spreadsheets.
Strong attention to detail and follow-through, especially when handling budgets, dates, links, assets, tracking, and campaign settings.
Good organization and time management, with the ability to keep multiple tasks moving and communicate when priorities or timelines need attention.
Clear written and verbal communication, a collaborative approach, and confidence asking questions or raising concerns early.
A curious, analytical mindset, with an inclination to look for patterns, check assumptions, and understand how campaign choices connect to results.

Nice To Haves

Experience with reporting or analytics tools.
A bachelor’s degree in Advertising, Marketing, Business, Communications, or a related field; equivalent relevant experience may be considered.

Responsibilities

Translate approved media plans and campaign briefs into accurate platform setups, following team direction and established processes.
Assist with campaign builds across assigned paid search, paid social, programmatic, and other digital platforms.
Coordinate creative assets, specifications, targeting details, budgets, dates, landing pages, and tracking requirements with appropriate partners.
Complete pre-launch checks on settings, links, assets, tracking, naming conventions, and budget details; document and resolve discrepancies before launch.
Monitor delivery, spend, pacing, and campaign health, and promptly flag risks or unexpected changes to the AMD.
Make routine adjustments within approved plans and permissions, and bring proposed optimizations to the AMD with supporting data.
Help troubleshoot delivery and tracking issues with platform, vendor, analytics, and internal partners, escalating issues that need a decision or broader intervention.
Maintain current campaign trackers, calendars, status notes, and records of key changes.
Pull and organize performance data for recurring reports and client-ready materials; check figures and call out notable trends, variances, and open questions.
Share concise, timely updates with the AMD and team, including progress, blockers, and decisions needed.
Coordinate campaign requirements and timelines with account, creative, analytics, and media partners.
Capture campaign learnings and stay current on platform changes and digital media practices, sharing relevant takeaways with the team.