Digital Media Buyer - Corebridge Direct

Corebridge Financial • San Diego, CA

1d

About The Position

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow existing and new media campaigns. The role focuses on acquiring new leads and growing written premium across digital channels, particularly social media, with opportunities in email marketing, paid search, vertical ad listings, and emerging media. The buyer plans, executes, purchases, optimizes, and analyzes campaigns, collaborates on creative development, manages vendors, and works with the in-house media team to meet performance goals. The position also supports creative asset management and campaign compliance, with an emphasis on continuous improvement and return on investment.

Requirements

• At least 2 years of experience in digital media buying, performance marketing, direct response marketing, or lead generation, including hands-on paid social experience.
• Experience managing paid social campaigns in advertising platforms such as Meta Ads Manager.
• Experience with campaign setup, audience targeting, budget management, optimization, testing, and performance reporting.
• Working knowledge of CPC, CPL, and other performance-based buying models.
• Experience collaborating on digital creative, ad copy, messaging, and testing strategies.
• Strong relationship-building and negotiation skills.
• Strong organizational skills and attention to detail and accuracy.
• Adaptability to changes in business strategy, media performance, consumer behavior, and the digital marketplace in a fast-paced environment.
• Clear written and verbal communication skills and ability to work effectively with internal teams, media partners, and vendors.
• Ability to analyze campaign results and turn performance data into actionable optimization recommendations.
• Proficiency in Microsoft Office, particularly Excel.
• Self-motivation and ability to manage multiple campaigns, priorities, and deadlines.
• Strong quantitative skills, including the ability to analyze campaign costs, performance metrics, budgets, and ROI.

Nice To Haves

• Exposure to digital media buying platforms beyond Meta Ads Manager.
• A bachelor's degree in Marketing, Communications, Advertising, Media Studies, or a related field; preferred but not required.
• Experience with email marketing, paid search, digital lead generation, or other performance media channels.
• Working knowledge of CAN-SPAM requirements, email deliverability, HTML, and email creative development.
• Experience in regulated industries or environments requiring advertising, legal, or compliance review.

Responsibilities

• Execute and optimize digital media campaigns to drive quality leads, written premium, and established performance goals.
• Drive written premium and profitability growth across assigned media channels and campaigns.
• Manage campaign budgets and pacing in alignment with media strategy, lead targets, and performance goals.
• Manage paid social campaigns, including setup, audience targeting, creative and copy testing, budget pacing, optimization, and reporting.
• Support creation and management of social media pages and coordinate timely, compliance-approved responses to consumer comments as needed.
• Identify and test media partners, platforms, audiences, campaign strategies, and opportunities to expand quality lead volume and improve performance.
• Negotiate rates and buying terms, including cost-per-click and cost-per-lead models, to maximize campaign performance and efficiency.
• Analyze campaign performance and make short- and long-term data-driven optimizations.
• Report campaign performance, insights, challenges, opportunities, and pacing trends to the Director of Media and Marketing.
• Share campaign learnings, successes, challenges, and test results with the media team to identify opportunities across channels, audiences, and creative messaging.
• Monitor website domains, email creative, and opt-out suppression lists for vendor compliance with corporate brand and CAN-SPAM guidelines.
• Collaborate with legal, compliance, and corporate marketing teams to ensure campaign creative, landing pages, and social content comply with applicable standards.
• Collaborate with Procurement and Legal on vendor onboarding, including contract development and execution.
• Work with the media team, vendors, and campaign platforms to accurately apply weekly expenses to the media plan.
• Reconcile vendor invoices and submit documentation for payment processing.
• Stay current on industry trends, competitive activity, and emerging opportunities, and recommend testing and growth initiatives.

Benefits

• Medical, dental, and vision insurance plans.
• Mental health support and wellness initiatives.
• Retirement benefits; in the U.S., a 401(k) plan with dollar-for-dollar company matching up to 6% of eligible pay and a company contribution equal to 3% of eligible pay, subject to plan terms and applicable limits; company contributions vest immediately.
• Employee Assistance Program with confidential counseling services and resources.
• Matching charitable donations to tax-exempt organizations, 1:1 up to $5,000.
• Up to 16 annual volunteer hours.
• At least 24 paid time off days for eligible employees.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed