Digital Media Buyer

Adelphi Group•New York, NY

1d•$60,000 - $80,000•Hybrid

About The Position

The Media Buyer works day-to-day on assigned brands, supporting deliverables as directed by managers and stewarding part of the media execution process. The role requires understanding client brand and marketing objectives and developing recommendations grounded in analysis, research, and judgment. The Buyer manages timelines and deliverables, communicates progress and challenges to managers, and maintains working knowledge of media channels—especially digital—as well as relevant research, resources, and tools. The role may also support new business. The Buyer supports tactical planning and buying strategies, campaign quality assurance, tracking and targeting, billing and invoicing, performance reporting, evaluation of new technologies and media opportunities, and media partner relationships. The role collaborates with client teams and cross-functional partners, helps train and guide junior colleagues, and contributes to media plans and buying strategies. Omnicom’s policy requires employees to work in the office at least three days per week, subject to local law and any additional agency or manager requirements.

Requirements

At least 1 year of experience in media or a related field.
Hands-on experience with media applications such as Prisma.
Proficiency in Microsoft Office applications, including Excel, PowerPoint, Word, Outlook, and Teams, and in media applications.
Strong organizational and time-management skills, including the ability to prioritize tasks, manage multiple projects, and meet deadlines.
Excellent written and oral communication skills.
Ability to work collaboratively and train or manage junior team members.
Proactive, solution-focused approach, including the ability to identify problems, develop solutions, and take ownership of responsibilities.

Nice To Haves

Bachelor’s degree, preferred, with relevant coursework or experience in media or a related field.

Responsibilities

Assist the Supervisor in drafting tactical-plan documents, including RFPs.
Help develop buying strategies that maximize media value and impact, and support media negotiations.
Compile and provide digital specifications to creative AORs for specific plans.
Ensure campaign quality assurance is conducted and monitored, and identify and elevate issues.
Understand tracking and targeting services and hold media partners accountable for performance.
Work with the Assistant Buyer on billing and invoicing, monitor invoice, billing, and delivery issues, and escalate discrepancies to the Supervisor as appropriate.
Work with Assistants and/or Data Analysts to cleanse data and develop performance reports on the client’s agreed cadence; analyze variables such as segment, platform, vendor or partner, and creative, and draw implications for future plans.
Write points of view as needed and evaluate new technology, media innovation, and opportunities.
Maintain relationships with media partners and meet with them regularly to understand changes in capabilities.
Support day-to-day client interactions, build credibility, and respond appropriately.
Help organize deliverables for the team and clients.
Oversee Assistant training and development when applicable.
Collaborate with Planning, Analytics, SEM, Social, SEO, Creative AOR, and Ad Ops teams to improve performance and resolve issues, including tagging, tracking, and brand safety.
Participate in and support client and media partner meetings when appropriate.
Build positive relationships with internal and external teams and set a good example for Assistants.
Work with the Supervisor, AD, and Media Director to support media plans and buying strategies.
Assess problems systematically and resolve issues proactively, escalating them to the appropriate person when needed.
Stay current on industry and client business news and new opportunities.
Provide training and guidance to new team members and foster a positive team environment.
Work with the Supervisor to develop management skills while overseeing and training junior team members.
Manage time effectively, complete projects on time, and adhere to budgets.
Contribute to accurate, honest, and timely performance management documents.
Manage multiple deliverables and transition between them effectively.