Marketing Director Jobs

About The Position

Requirements

• 12+ years of progressive marketing experience across multiple channels, brands, segments, or categories — with direct experience in technology, telecommunications, and/or CPG industries strongly preferred.
• Demonstrated subject matter expertise in digital marketing, including AEO/GEO, .com/e-commerce strategy, and data clean room applications for audience targeting and measurement.
• Deep expertise in GTM strategy and execution — from planning and positioning through launch, in-market optimization, and post-launch analysis.
• Strong product lifecycle management skills — ability to manage a complex, multi-SKU portfolio from introduction through end-of-life.
• Exceptional negotiation skills — experienced in structuring and closing annual marketing plans and investment agreements with major partners.
• Self-starter with a high degree of intrinsic motivation; thrives in ambiguous, fast-paced environments without waiting to be directed.
• Passionate about continuous learning — actively seeks new knowledge, emerging trends, and innovative approaches; not afraid to question the status quo.
• Customer relationship-oriented — instinctively understands the value of deep partner relationships and builds them deliberately at every level.
• Experience working with agencies and managing agency relationships for campaign planning and execution.
• Experience managing large marketing budgets in a sales-driven organization.
• Highly organized and detail-oriented with the ability to manage multiple high-priority initiatives simultaneously.
• Analytical/Systematic thinker: takes a well-ordered and logical approach to analyzing problems, organizing work, and planning actions.
• Data-driven marketer: leverages available data to inform decisions and guides team to do the same.
• Conceptual/Strategic thinker: identifies key issues and understands the big picture; translates company vision into achievable strategic objectives.
• Exceptional communication and storytelling skills — able to present complex strategies clearly to senior executives and external partners.
• Team builder and consensus builder: creates environments that sustain motivated, high-performing teams working toward common objectives.
• Strong political acumen — perceptive and responsive to organizational dynamics and power structures.
• 4-Year college degree required; MBA required.

Responsibilities

• Lead, manage, and develop a high-performing team of channel marketing professionals aligned to the AT&T account.
• Serve as the primary Samsung marketing SME and strategic partner for AT&T marketing, category, and channel leadership — building deep, trust-based relationships at all levels of the organization.
• Develop and own the AT&T account marketing strategy, including integrated ATL and BTL campaigns, product launches, promotions, experiential activations, and digital marketing programs.
• Own and drive GTM strategy and execution for all Samsung MX product launches at AT&T, coordinating across sales, product, category, and retail marketing teams to deliver launch excellence.
• Lead product lifecycle management for the Samsung portfolio at AT&T — from pre-launch positioning through end-of-life — ensuring the right product, message, and marketing investment at every stage.
• Serve as internal SME on all things digital, including Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), .com/e-commerce strategy, and data clean room capabilities for advanced audience targeting and measurement.
• Drive annual and quarterly marketing planning — documenting and communicating the marketing plan, aligning initiatives with business objectives, and managing back with AT&T stakeholders on priorities and execution.
• Lead negotiation of annual and seasonal marketing plans and investment frameworks with AT&T, maximizing Samsung's marketing ROI while building partner value.
• Manage the AT&T channel marketing budget, ensuring effective allocation, real-time performance tracking, and continuous optimization across initiatives.
• Leverage partner and consumer insights to develop differentiated marketing propositions and campaigns that build Samsung brand loyalty and drive sell-through.
• Identify content and experience gaps across the AT&T customer journey and work cross-functionally to close them.
• Communicate channel marketing strategies, plans, and performance results to senior leadership on a regular cadence.
• Champion a culture of continuous improvement, innovation, and intellectual curiosity within the team — modeling the growth mindset and willingness to challenge conventional approaches.

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance (after 12 months)
• Paid Time Off
• Student Loan Program (after 12 months)
• Wellness Incentives
• MBO bonus compensation