Executive Director, Hospital Marketing

CSL•King of Prussia, PA

19d

About The Position

The Executive Director of Hospital Marketing will lead two of CSL’s largest products in North America Commercial Operations (US Commercial), managing a diverse group of US marketers and serving on the US Marketing Leadership Team. The role leads marketers focused on serving healthcare professionals and patients and collaborating to support continued market access to CSL therapies. It is responsible for a multi-billion-dollar business in partnership with Sales, Corporate Accounts, Business Operations, and Medical Affairs. The role leads commercial planning and execution, life-cycle management decisions, and core and advanced marketing efforts for the hospital franchise. It also works with Global Commercial Development, Clinical Research, and Regulatory Affairs to represent North America in future franchise decisions. The Executive Director reports to the Vice President of Marketing, US, and works with North America and CSL leadership to achieve business objectives. The position sets and gains approval for strategy across multiple product portfolios and hospital-based therapeutic areas; leads brand positioning, growth strategies, annual and multiyear planning, and commercial plan execution; and aligns channel, pricing, and access strategies with healthcare system teams. It oversees budgeting, forecasting, inventory management, brand and portfolio life-cycle recommendations, early-stage product input, and North American commercial representation in global development and launch forums. The role also builds external relationships with customers, thought leaders, and patient advocacy groups; manages agency and vendor relationships; and oversees direct and indirect reports, including performance management, coaching, development, recruitment, and training. It liaises with Government Reporting, Legal, and Compliance to support compliant marketing programs.

Requirements

Bachelor of Science or Bachelor of Arts degree.
At least 15 years of relevant healthcare sales, marketing, or related experience, which may include biologics, medical devices, or pharmaceuticals.
At least 8 years of US-focused product management experience, including product or line-extension launches.
At least 7 years of people-management experience.
Demonstrated experience contributing business input to early-stage development projects.
Experience with buy-and-bill and inpatient hospital reimbursement, marketing or selling, and account management.
Understanding and prior experience of high-cost biologic commercialization and reimbursement.

Nice To Haves

MBA preferred.
Experience in multiple therapeutic areas of marketing and/or commercialization preferred.

Responsibilities

Establish and gain approval for strategic direction and marketing activities across multiple product portfolios, including product and life-cycle management launches, involving stakeholders across Medical Affairs, Sales, Commercial Development, Clinical Research and Development, and Regulatory Affairs.
Develop and execute franchise and brand positioning, growth strategies, and tactics; guide annual and multiyear planning and secure management approval and organizational alignment.
Partner with Healthcare System teams to align channel strategies, pricing, and access strategies with brand objectives and financial goals.
Support strategic and tactical management of the therapeutic-area portfolio, including annual business planning based on market definition, segmentation, business opportunities, and appropriate business levers.
Implement and measure commercial plans across multiple hospital products to maximize patient reach, revenue, and market share, and ensure effective marketing representation on therapeutic-area teams.
Lead budgeting, forecasting, capability building, and strategic and manufacturing plan forecasting in partnership with Healthcare System teams and Finance; obtain stakeholder input and ensure appropriate product inventory management.
Develop and sustain an innovative, collaborative, high-performance and inclusive culture; recruit, develop, and advance marketing talent.
Recommend brand and portfolio life-cycle management decisions and gain alignment across stakeholder groups, including senior leadership.
Work with global partners on product opportunities and on bringing packaging, administration, new products, and line extensions to the US market; provide early-stage product-development input to define Target Product Profiles and Target Labeling.
Ensure US Commercial Operations input into Target Product Profiles, clinical research protocols, and Target Labeling through appropriate governance channels, and represent North American commercial priorities on therapeutic-area and global project teams.
Build relationships with external customers, thought leaders, and patient advocacy groups; manage agency relationships and select and coordinate vendors for therapeutic-area programs and projects.
Oversee direct and indirect reports, including setting annual objectives, conducting mid-year and year-end reviews, coaching and mentoring, employee development, recruitment and selection, and ongoing work direction and measurement.
Provide timely constructive feedback to maintain work quality at or above company standards.
Liaise with Government Reporting, Legal, and Compliance to support compliance of marketing programs.
Ensure appropriate staff assignments and timely completion of required training.