Assistant Director, Marketing and Communications

The University of Memphis•Memphis, TN

3d•$65,000 - $70,000•Onsite

About The Position

The Assistant Director, Marketing and Communications assists with the daily operations of a department or work unit. The role develops program guidelines and policies and may be responsible for implementing major programs or projects within a department. The position enhances the College of Health and Human Sciences (CHHS) brand through digital, print, and oral marketing strategies, collaborating with the University of Memphis Marketing team to create materials aligned with University marketing and branding guidelines. It develops, implements, and evaluates marketing plans and materials for the college, academic programs, Centers and Institutes, and initiatives. The role creates and coordinates promotional content, including messages, brochures, flyers, banners, signage, photography, videography, website content, and other communications. It manages CHHS social media sites and website content, applying SEO and user experience best practices. It identifies opportunities to promote academic programs, Centers, initiatives, research, and faculty expertise, with an emphasis on increasing recognition and enrollment in online programs. The position also conducts marketing research and analysis and develops strategies to build the alumni database and increase alumni engagement.

Requirements

Bachelor's degree in Marketing, Advertising, Graphic Design, Public Relations, Mass Communications, or a related field.
A minimum of five years of relevant work experience.

Responsibilities

Enhance the CHHS brand through digital, print, and oral marketing strategies.
Collaborate with the University of Memphis Marketing team to produce marketing plans and materials that align with University marketing and branding guidelines.
Develop, implement, and evaluate marketing plans, strategies, and materials for the college, academic programs, Centers and Institutes, and initiatives.
Create college-, program-, and center-specific messages, brochures, flyers, banners, signage, and other promotional materials.
Coordinate publicity, photography, videography, web, and other marketing and communications needs for assigned areas.
Conceptualize and coordinate the production and dissemination of promotional videos.
Generate story ideas for printed publications, news media, and online communications tools, and write and edit copy as needed.
Manage CHHS social media sites and provide frequent, timely, and relevant content to reach priority populations.
Manage the CHHS website and develop, write, and edit content that connects with priority populations and follows SEO and user experience best practices.
Identify marketing opportunities for academic programs to increase recognition and student enrollment, with an emphasis on online programs.
Oversee video and audio promotional content in facilities.
Oversee staff, which may include interns and student assistants.
Identify marketing opportunities for Centers and initiatives, and opportunities to promote CHHS research initiatives and faculty expertise.
Conduct needs analyses to identify population-specific marketing strategies.
Develop and analyze surveys, questionnaires, and other forms of feedback.
Organize market research and maintain a marketing database.
Identify and implement strategies to build an alumni database, track and increase alumni engagement, and maintain ongoing alumni communications.
Perform other duties as assigned.