Marketing Director-S

PACS Group•Forest Grove, OR

20d

About The Position

The Marketing Director develops, coordinates, directs, and administers the facility’s marketing and public relations programs and services. The role plans and evaluates programs intended to maintain and increase census and provide the community with accurate information about the facility, its programs, and services. The position maintains policies governing information release and confidentiality, supports internal communications and customer satisfaction efforts, and builds relationships with residents, families, staff, media, and community leaders. It also manages the departmental operating budget in collaboration with the Administrator and has direct or indirect supervisory responsibilities.

Requirements

Bachelor’s degree from an accredited college or university, or equivalent; five years of marketing/public relations experience in a healthcare setting may be accepted in lieu of a degree.
Proficiency in Microsoft Office Suite.
Direct or indirect supervisory responsibilities.
Must occasionally lift or move up to 25 pounds.
Prolonged use of a desktop or laptop computer.
Regularly required to sit, stand, walk, talk, read, and hear.
Frequent use of office equipment, including copier, scanner, fax, telephone, and calculator.
May be required to assist in resident evacuation during emergencies.

Responsibilities

Maintain a current listing of resident care employee phone numbers.
Plan, develop, organize, implement, evaluate, and direct public relations and marketing programs to maintain and increase census and provide accurate information about the facility, its programs, and services.
Develop and maintain written policies and procedures for releasing information about residents, employees, and the facility in accordance with privacy rules and regulations.
Assist department directors with marketing and public relations policies and procedures and foster rapport between departments so staff understand their roles.
Review marketing and public relations policies annually and recommend updates as needed.
Assist with developing, implementing, and tracking customer satisfaction surveys.
Interpret and communicate facility information-release policies to employees, residents, family members, visitors, and government agencies.
Ensure public materials, including manuals, brochures, and information packets, are accurate and up to date.
Organize and maintain internal communications through bulletin boards, newsletters, committee meetings, and announcements.
Schedule and participate in departmental meetings related to marketing and public relations activities.
Provide creative support to activity and social services departments in developing resident programs and publications.
Maintain positive relationships with families, residents, and community and civic leaders.
Participate in community and civic groups to promote facility engagement and charitable activities.
Coordinate with news media to share positive developments, new programs, or promotions.
Keep the Administrator informed about media coverage or public information that could affect the facility.
During emergencies, establish a public relations area to ensure accurate and policy-compliant information release.
Assist with planning, conducting, and scheduling in-service training, orientation, and on-the-job training related to marketing and public relations.
Create and maintain an atmosphere of warmth, personal interest, and positive emphasis throughout the facility.
Follow ergonomics and safety policies related to lifting, repetitive tasks, and equipment use.
Prepare and manage the departmental operating budget in collaboration with the Administrator.
Serve on committees as directed by the Administrator.
Maintain confidentiality of resident information, including protected health information.
Interpret and communicate resident rights to residents, families, and staff as appropriate.