Director of Marketing

HEI Hotels & Resorts•West Hollywood, CA

20d•$135,000 - $145,000

About The Position

The Director of Marketing is responsible for total room, banquet, catering, and room-rental revenue, yield strategies, and their implementation, while meeting market-performance, budget, forecast, and optimal-business-mix targets. Strategies include market mix, pricing, status, direct sales, marketing, and public relations. The role develops and solicits business from all markets to secure the advance bookings needed for a successful and profitable hotel operation. The position directs group, transient, and catering/banquet sales activities to maximize hotel revenue; leads sales staff and departmental operations; develops strategic plans, budgets, forecasts, and reports; and represents the hotel in community and industry settings. It also oversees staff development and ensures departmental matters comply with applicable employment and civil-rights laws.

Requirements

5+ years of sales and marketing leadership in a similar-sized operation preferred.
Proficiency in Microsoft Word, Excel, and Delphi.
Knowledge of computer accounting programs, math skills, and budgetary analysis capabilities.
Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivating managers.
Ability to listen effectively, communicate, and exercise diplomacy with internal and external customers and staff.
Ability to stand and move throughout the hotel property and continuously perform essential job functions, with or without reasonable accommodation.
Effective verbal and written communication skills, and the ability to adapt communication style to different audiences.

Nice To Haves

Bachelor’s degree preferred.
5+ years of sales and marketing leadership in a similar-sized operation preferred.

Responsibilities

Direct sales-staff solicitation efforts through effective oral and written communication, and oversee rate, date, and space commitments for group room sales.
Recruit, interview, hire, train, recommend performance evaluations, resolve problems, maintain open communication, and recommend discipline or termination when appropriate.
Ensure regular training programs and compliance with HEI performance standards; guide and counsel staff toward improvement.
Compile or direct preparation of Sales Department reports, including annual and monthly forecasts, marketing budgets, lead-management information, group-booking pace reports, star reports, and sales-meeting minutes.
Research the travel industry and market trends, and recommend strategies to improve business potential in various markets.
Develop and deliver persuasive verbal sales presentations to prospective clients, and promote HEI programs internally.
Communicate clear direction to staff verbally and in writing.
Initiate and execute the computerized annual business plan, examining and adjusting plans as market conditions require.
Organize or attend sales department, executive committee, and related meetings.
Direct and manage group, transient, and catering/banquet sales activities to maximize hotel revenue.
Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts, and other required reports.
Develop rates and group-sales and catering deployment strategies based on competitive data, demand analysis, and mix management.
Represent the hotel professionally in community and industry organizations and events.
Oversee departmental matters related to federal, state, and local employment and civil-rights laws.
Comply with attendance rules and be available to work regularly.
Perform other job-related duties as assigned.