Director, Marketing Operations & Sales Enablement
About The Position
Karius is a life science, venture-backed clinical metagenomics company focused on improving patient care through microbial insights. The Director of Marketing Operations & Sales Enablement oversees marketing strategies involving the sales channel and contributes to Karius’s commercial growth. Reporting to the Senior Director of Marketing, this role oversees marketing campaigns, manages sales enablement initiatives, and ensures alignment between marketing and sales. The role calls for a strategic thinker with experience in commercial marketing, sales enablement, and operations, preferably within life sciences or diagnostics. The Director oversees marketing operations, including campaign planning, execution, and performance tracking; develops and implements sales enablement strategies; and improves processes supporting lead generation, nurturing, and conversion. The role also manages marketing technology platforms, develops and maintains product marketing and sales materials, analyzes performance metrics, manages the relevant budget, and provides leadership to team members. The Director works closely with the broader marketing team and stays current with industry trends and emerging technologies. Travel is required up to 25%. Work is generally performed in an office, laboratory, or clinical environment, with extended periods of sitting and/or standing and moderate noise levels.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- At least 10 years of progressive marketing operations, sales enablement, or related experience with a bachelor’s degree, or at least 8 years with a master’s degree.
- At least 4 years of people management experience.
- Significant experience developing and managing sales enablement materials and training programs.
- Proven ability to implement and optimize marketing operations processes and sales enablement strategies.
- Strong understanding of marketing technology platforms, CRM systems, and data analytics.
- Excellent communication and interpersonal skills, including the ability to collaborate across functions and influence stakeholders.
- Strong analytical skills and ability to make data-driven decisions.
- Ability to work independently and manage multiple projects while delivering results.
- Strong leadership, communication, analytical, and problem-solving skills.
- Ability to work effectively in a fast-paced, dynamic environment with a focus on continuous improvement.
- Professionalism, integrity, attention to detail, sound judgment, and commitment to results.
- Ability to balance competing priorities, long-term thinking, and timely execution.
Nice To Haves
- Advanced degree or MBA.
- Experience in the life sciences, diagnostic, or medical device industries.
- People management experience within life sciences, healthcare, or diagnostics.
Responsibilities
- Oversee marketing operations, including campaign planning, execution, and performance tracking, to ensure alignment with strategic goals.
- Develop and implement sales enablement strategies, tools, resources, and training to support sales performance.
- Oversee the partnership between marketing and sales and optimize processes for lead generation, nurturing, and conversion.
- Implement and manage CRM systems, marketing automation tools, analytics platforms, and other marketing technology to streamline operations and improve data accuracy.
- Develop and maintain product marketing materials, including sales playbooks, product collateral, and training resources, aligned with the value proposition, brand voice, and sales model.
- Monitor and analyze marketing and sales metrics to evaluate initiatives and identify areas for improvement.
- Coordinate with the broader marketing team to align campaign goals, messaging, and execution and integrate marketing and sales efforts.
- Manage the marketing operations and sales enablement budget, allocating resources effectively and maximizing return on investment.
- Provide leadership and support to team members, fostering collaboration and promoting best practices.
- Stay current with industry trends and emerging technologies to adopt best practices and innovative solutions.
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What This Job Offers
Job Type
Full-time
Career Level
Director
