Director, Marketing Technology and Transformation

Early Warning Services • New York City, NY

22h • Hybrid

About The Position

The Director of Marketing Technology and Transformation is part of the Marketing Operations team and leads improvements to how Marketing works and to the technology supporting Early Warning’s portfolio of brands, including Zelle, Paze, and Certos. The role owns Marketing’s technology roadmap and leads efforts to simplify processes, automate repetitive work, and use AI responsibly. Working across Marketing and with Technology, Data, Legal, Risk, Compliance, and other teams, the Director identifies priority problems, recommends approaches, and guides solutions from idea through implementation and adoption.

This hands-on transformation leader develops shared processes, platforms, automations, and responsible AI capabilities to improve delivery across Marketing. The role ensures technology investments work together, address clear business needs, and can support multiple brands where appropriate. It recommends when to improve, integrate, build, buy, or retire technology, and how AI can expand Marketing’s capacity.

The position follows a hybrid work model. The normal office environment is primarily sedentary and involves extensive computer use. The role requires working with internal and/or external customers and may include occasional standing, walking, kneeling, reaching, and lifting up to 10 pounds occasionally. The employee must be able to perform the essential functions and physical requirements with or without reasonable accommodation. Candidates must independently be eligible to work in the United States for any employer at the date of hire; employment visa sponsorship is not available.

Requirements

• Bachelor’s degree or equivalent combination of education and relevant experience.
• Typically 12 or more years of experience, or a demonstrated portfolio consistent with the role’s requirements, in marketing technology, marketing automation, product management, solutions architecture, process improvement, or related disciplines.
• Demonstrated experience developing multi-year strategies, roadmaps, investment cases, and executive recommendations for complex technology or transformation portfolios.
• Proven ability to develop business cases, evaluate technology investments, manage vendors, and communicate recommendations to senior leaders.
• Demonstrated leadership of complex cross-functional teams and enterprise transformation initiatives; ability to establish alignment across functions and drive decisions without relying solely on formal authority.
• Effective communication and presentation skills, including the ability to translate complex technology and transformation topics into clear business implications, investment choices, risks, and recommendations.

Nice To Haves

• Experience modernizing marketing technology or operations in a regulated, high-control, or complex enterprise environment.
• Demonstrated use of generative AI, decision automation, or intelligent workflow tools to solve business-process problems.
• Product-management, process-improvement, change-management, architecture, or agile-delivery training or certification.

Responsibilities

• Own and maintain Marketing’s multi-year marketing technology roadmap across Zelle, Paze, Certos, and shared Marketing functions.
• Set technology improvement priorities using a network-first approach and considering business need, expected value, cost, risk, ease of use, and Marketing priorities.
• Recommend whether to improve existing tools, integrate systems, build capabilities, purchase technology, or retire tools.
• Develop business cases and funding recommendations for major technology investments and present recommendations and tradeoffs to senior leaders.
• Work with Technology, Data, and Sales Operations to deliver platforms and solutions for Marketing CRM, brand health, and campaign attribution initiatives.
• Lead improvement of Marketing processes that have significant effects on speed, capacity, quality, cost, or risk.
• Map end-to-end processes, identify friction, and redesign workflows using automation, AI, reusable components, and self-service capabilities.
• Establish reusable processes, standards, platforms, and self-service capabilities across brands while preserving legitimate business, regulatory, and customer requirements.
• Define transformation success measures and track adoption, capacity creation, cycle-time improvement, cost savings, risk reduction, and other business outcomes.
• Identify, prototype, and lead delivery of automations, AI-enabled workflows, integrations, and lightweight tools that improve speed, quality, or capacity.
• Partner with Legal, Risk, Technology, and enterprise AI teams to move solutions from discovery and minimum viable capability through testing, release, adoption, and iteration while meeting security, privacy, and governance requirements.
• Support Early Warning’s AI-native ambition by developing responsible, scalable AI enablement programs for marketers with internal and external partners, reusing enterprise capabilities and standards where possible.
• Serve as Marketing’s lead for marketing technology and process transformation with senior leaders and cross-functional partners.
• Identify and prioritize practical uses of AI and automation that reduce manual work, improve quality, increase capacity, or support better decisions; lead solutions from idea and testing through approval, implementation, adoption, and broader use.
• Help establish common approaches, tools, and training so marketers can use AI responsibly in their everyday work.
• Manage key technology and vendor relationships, including vendor evaluation, selection, performance, cost, and ongoing value.
• Perform other related duties as assigned by the supervisor.

Benefits

• Competitive medical (PPO/HDHP), dental, and vision plans.
• Company contributions to a Health Savings Account (HSA) or pre-tax flexible spending accounts for commuting, health, and dependent care expenses.
• 401(k) retirement plan with a 100% company Safe Harbor match on the first 6% of deferrals immediately upon eligibility.
• Flexible Time Off for exempt employees and generous PTO for non-exempt employees.
• 11 paid company holidays and a paid volunteer day.
• 12 weeks of paid parental leave.
• Maven Family Planning support for egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.
• Eligibility for a discretionary incentive plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Director