Director, Marketing Transformation

Target•Minneapolis, MN

10d•$135,000 - $243,000•Hybrid

About The Position

The Director, Marketing Transformation leads the integration and governance of strategic initiatives, ensuring a coordinated approach across technology, workflows, operating model, people, adoption and value realization. This role provides overarching leadership and oversight to align transformation priorities, sequence initiatives, manage cross-functional dependencies, navigate risks and decisions, and measure progress toward intended business outcomes. Partnering closely with Product & Technology and transformation domain leaders, the Director connects efforts across workstreams to ensure individual initiatives come together as a cohesive transformation that drives meaningful, sustainable change and measurable business value.

Requirements

Significant experience leading complex, cross-functional business transformations or enterprise programs.
Demonstrated ability to integrate technology, business-process and people/change initiatives into a cohesive transformation agenda.
Strong strategic program leadership across roadmap development, sequencing, dependency management, governance and risk management.
Experience establishing executive governance and enabling senior leaders to make complex cross-functional decisions.
Strong business and financial acumen, with experience translating transformation investments into measurable outcomes and value.
Experience partnering with Product and Technology organizations on technology-enabled business transformation.
Strong change leadership and organizational-readiness orientation.
Experience directing external consulting partners and converting strategy work into executable business transformation.
Exceptional communication and executive presence, with the ability to simplify complexity and create clarity for senior leaders.
Ability to influence across functions, resolve ambiguity and drive accountability in a highly matrixed environment.
Experience building and leading high-performing teams.

Responsibilities

Lead and actively manage the integrated Marketing Transformation roadmap, aligning technology delivery, process and workflow changes, and organizational readiness; partnering with transformation leaders to prioritize and sequence initiatives, manage dependencies and milestones, and adjust plans as needed to drive accountability and business outcomes.
Establish and lead Marketing Transformation governance, including executive steering routines, decision forums, escalation paths and operating cadences, to ensure stakeholder alignment, clear decision ownership, timely resolution of risks, and efficient decision-making that accelerates transformation outcomes.
Drive accountability and value realization across Marketing Transformation by partnering with cross-functional leaders to establish measurable commitments, monitor progress against milestones, adoption and business outcomes; identify gaps and drive corrective action; and provide leadership with clear, fact-based visibility into transformation health, risks and realized value.
Integrate process, technology, people and change initiatives into a coordinated transformation plan, partnering with cross-functional leaders to align priorities and sequencing, embed change management and adoption requirements from the outset, and assess organizational readiness, capacity and dependencies to support successful implementation and sustained adoption.
Lead transformation communications and operating routines across Marketing and key enterprise stakeholders, establishing consistent cross-functional engagement, providing leadership with clear visibility into priorities, progress, risks and decisions, and partnering with change leaders to ensure aligned messaging, timely decision-making and effective leadership through change.
Lead consulting partner integration across Marketing Transformation, translating external strategies and recommendations into actionable roadmaps, milestones and accountable business ownership; aligning deliverables and decision points across workstreams to minimize duplication, and ensuring knowledge transfer and internal capability building for sustained execution.
Build and lead a lean, high-performing Transformation Office, overseeing roadmap integration, governance and value realization capabilities; establishing consistent methods, routines and standards; and developing a team equipped to drive cross-functional alignment, solve complex challenges and support effective execution of a multi-year transformation.