Director of Product Marketing – Services

Cyera•New York, NY

20d•$190,000 - $220,000•Remote

About The Position

Cyera is hiring a senior individual-contributor Product Marketing Director to own go-to-market strategy for DataWatcher, its managed service for the Cyera Data Security Platform, and its proactive services portfolio: the Data Risk Assessment, AI Security Readiness Assessment, and Incident Materiality Assessment. The role defines how services are positioned alongside the platform and turns expert-led offerings into repeatable, scalable pipeline drivers. It partners with Sales, Customer Success, Services, and the CSO team to make services central to customer adoption and expansion. The position owns positioning, messaging, value propositions, launches, go-to-market plans, and sales and partner enablement for the services portfolio, including future offerings. It develops the services narrative and customer journey, positions assessments as pathways to platform adoption and paid services engagements, and collaborates with Demand Generation, Field Marketing, and Content on campaigns and content that generate qualified pipeline. The compensation range is $190,000–$220,000 in total compensation. Final compensation may vary based on experience, skills, location, position requirements, and business considerations. The role may be eligible for discretionary merit increases. Cyera offers remote work with office setup reimbursement, competitive salary, unlimited PTO, paid holidays and sick time, health, vision, and dental insurance, and life and short- and long-term disability insurance.

Requirements

10+ years of product marketing, solutions marketing, or closely related experience in B2B technology.
At least 3 years of experience in cybersecurity, data security, risk, or a comparable technical enterprise category.
Proven experience marketing services, managed services, subscription advisory, or professional services offerings, ideally alongside a software platform.
Track record of owning positioning and messaging and leading end-to-end launches that produced measurable pipeline or revenue.
Experience selling to or creating content for CISOs and senior security and risk leaders.
Excellent written and verbal communication, including ability to explain complex technical and advisory work to executive and practitioner audiences.
Experience building sales enablement used by field teams and working closely with sales leaders and solution engineers.
Comfort with data, including setting success metrics, tracking funnel and attach performance, and adjusting plans based on results.
Bachelor's degree or equivalent practical experience.

Nice To Haves

Experience marketing services alongside a software platform is preferred.
Experience in cybersecurity, data security, risk, or a comparable technical enterprise category is relevant; at least 3 years is required.

Responsibilities

Own go-to-market for DataWatcher, the Data Risk Assessment, the AI Security Readiness Assessment, the Incident Materiality Assessment, and future offerings.
Define positioning, messaging, and value propositions for each service and clarify how the offerings connect to the Cyera platform and one another.
Build a services narrative for CISOs, security leaders, data and AI governance owners, and practitioners.
Own the go-to-market plan for each offering, including audiences, use cases, entry points, sales motions, and success metrics.
Position proactive assessments as entry points to platform adoption and paid services engagements, and build the connected customer journey.
Lead launches and relaunches, including new assessment variants and responses to market events such as new AI regulation or high-profile breaches.
Create sales and partner enablement materials, including solution briefs, datasheets, pitch decks, FAQs, objection handling, battlecards, and ROI and business-case tools.
Partner with Demand Generation, Field Marketing, and Content on campaigns, webinars, and events that convert services interest into qualified pipeline.
Create demand-generation and sales-engagement content, including ebooks, videos, website content, and webinars.
Set success metrics, track funnel and attach performance, and adjust plans based on results.