Director, Marketing Sciences

Gilead Sciences•Foster City, CA

20d•$226,185 - $292,710

About The Position

Gilead is seeking a Director, Global Integrated Insights - HIV Prevention, within Global Decision Sciences & Insights (GDSI). The role provides an objective, detailed understanding of current and future prevention markets, product performance, people who may benefit from PrEP, healthcare providers, and competitors. It integrates forecasting, analytics, and primary research to inform HIV prevention portfolio strategy, pipeline and marketed-product decisions, launch planning, and commercial execution. The Director leads the global prevention insights agenda across key commercial markets, including the US, EU4+UK, Japan, and China, as relevant to the portfolio and business question. The role partners with Global Strategic Marketing, Clinical Development, Corporate Development, Commercial Strategy, Commercial Operations, Project & Portfolio Management, Finance, regional and local teams, and global Commercial leadership. The role leads strategic forecasting and scenario analysis; applies pharmaceutical and healthcare data and predictive methods; defines and oversees market research; and integrates findings into actionable recommendations. It also provides direction and quality oversight to assigned team members and project resources, and coaches others where the approved role scope includes people leadership. People Leader accountabilities include creating inclusion, developing talent, and empowering teams.

Requirements

Bachelor's degree and twelve years of experience, or master's degree and ten years of experience, or PhD and eight years of experience.
Expertise in pharmaceutical and healthcare data, including IQVIA claims and prescription data, SDOH and consumer data, laboratory data, and patient chart audits where relevant and available.
Ability to lead strategic forecasting, scenario analysis, and quantitative market research, including discrete-choice conjoint and demand studies where appropriate.
Experience designing and overseeing qualitative and quantitative research with consumers or patients, HCPs, and other relevant stakeholders.
Ability to interpret and triangulate secondary data, including understanding and communicating limitations of ex-US data.
Ability to synthesize research, analytics, and forecasts into clear findings, implications, and recommendations for stakeholders at all organizational levels.
Ability to manage external research and analytics vendors and oversee methodology, execution, and quality.

Responsibilities

Lead long-term strategic forecasts for marketed and pipeline HIV prevention products and modalities, incorporating epidemiology, eligible populations, PrEP initiation and persistence, prevention choices, competition, and pricing and access dynamics.
Lead forecasting and scenario analysis for pipeline planning, opportunity assessments, global marketing, business development, and long-range planning; explain assumptions and uncertainties to decision-makers.
Scope, design, and manage quantitative market research, including discrete-choice conjoint and demand studies where appropriate, to inform product preference, share, and revenue forecasts.
Analyze prescription, epidemiology, and other secondary sources to develop and challenge forecast inputs, collaborating with internal and affiliate experts to establish assumptions.
Integrate segmentation, consumer and HCP demand, market evidence, and competitive scenarios to evaluate market growth, modality choice, and potential sources of business.
Apply pharmaceutical and healthcare data, including IQVIA claims and prescription data, SDOH and consumer data, laboratory data, and patient chart audits where relevant and available.
Assess prevention journeys, provider decision-making, initiation and persistence, prevention flow, brand drivers, performance, segmentation, and patient and HCP journeys to identify opportunities.
Triangulate available evidence while explaining the limitations of ex-US data and the strength and limits of conclusions.
Partner with Data Science to develop and apply predictive sciences and modeling for consumer and patient journeys, HCP processes, institutional and provider decisions, and brand intervention opportunities.
Evaluate new secondary data sources and analytical methods against existing GDSI resources to improve decision quality and avoid duplication.
Define global HIV prevention market research priorities with GSM indication and therapeutic-area leaders, aligning studies to portfolio strategy and launch planning.
Design and oversee qualitative and quantitative research with consumers and patients, HCPs, and other stakeholders, including segmentation, flow mapping, attribute and benefit testing, positioning, messaging, campaign development, and modality-choice research.
Manage external research and analytics vendors by selecting methodologies, aligning work to business objectives, overseeing execution and quality, and guiding synthesis and reporting.
Synthesize research, analytics, and forecasts into an integrated understanding of the prevention opportunity and work with GSM partners to translate findings into plans and decisions.
Communicate findings, assumptions, and implications through reports and presentations; represent Integrated Insights on cross-functional teams and provide supported recommendations.
Provide direction and quality oversight to assigned team members and project resources, and coach others where the approved role scope includes people leadership.
Create inclusion, develop employee talent through feedback and coaching, and empower teams by aligning goals and removing barriers.