Marketing Director Jobs

About The Position

Requirements

• Bachelor’s degree in marketing, communications, public relations, business, or a related field, or an equivalent combination of relevant education and experience.
• At least five years of progressively responsible experience in marketing, communications, or a related function.
• Demonstrated experience managing campaigns, developing content, and coordinating events.
• Experience managing vendors, budgets, and performance reporting.
• Experience developing or coordinating visual, audio, and video content.
• Strong writing, editing, proofreading, and verbal communication skills.
• Creative content development skills and ability to communicate complex information clearly.
• Project management, organization, and attention to detail.
• Relationship-building and collaboration skills across departments and with external partners.
• Ability to use social media management tools, website content management systems, email marketing platforms, analytics tools, and standard business software.
• Ability to represent the Bank professionally with customers, community organizations, vendors, and media contacts.
• Ability to travel locally to branches, vendor locations, and community events.
• Ability to work evenings or weekends to support scheduled events.
• Job offers are contingent upon completion of a criminal background check.

Nice To Haves

• Banking, financial services, or other regulated-industry experience.

Responsibilities

• Research, analyze, develop, and execute marketing ideas that build brand awareness and highlight commercial and consumer products.
• Develop and implement marketing and public relations programs promoting the Bank’s products and services and projecting its image and goals.
• Collaborate with the Executive Team to develop targeted marketing programs supporting branch and Officer goals.
• Schedule, post, and write copy for blogs, email campaigns, and websites.
• Manage media relations, including story development, media pitches, and press releases.
• Execute targeted campaigns, coordinating direct mail, traditional and digital advertising, branch signage, and website content; track and report results.
• Oversee social media strategies and ensure compliance with the Bank’s Social Media Policy and Procedures.
• Coordinate marketing efforts with delivery teams and develop ideas in collaboration with the CEO/President and other bank employees.
• Manage external vendors involved in advertising, media, marketing, promotional products, and public relations.
• Develop and maintain branding guidelines and standards across departments.
• Plan, organize, and attend Bank-sponsored customer events, open houses, and other public relations events.
• Identify community and civic events that increase the Bank’s visibility and align with strategic objectives, and coordinate staff participation.
• Provide periodic reports to the CEO/President, Board of Directors, and other required individuals or groups.
• Monitor customer satisfaction and ongoing service quality.
• Ensure advertising meets compliance requirements and maintain marketing records for bank audits and examinations.
• Perform other related duties as assigned.

Benefits

• Competitive salary and benefits package.
• 100% employer-paid medical, dental, vision, short-term and long-term disability, and life insurance.
• Generous paid time off.
• 401(k) plan with company match.