Director of Marketing - Marco FL
About The Position
The Director of Marketing directs the development, production, and implementation of marketing strategies and related projects in support of the property’s revenue and marketing objectives. In partnership with the Vice President of Sales and Marketing, this role develops the annual marketing plan to meet short- and long-term objectives. The position requires at least two years of progressive timeshare marketing leadership experience. The Director leads the marketing team, oversees marketing initiatives and collateral production, supervises property website development and updates, and administers the departmental budget. The role also develops promotional and cross-promotional materials to maximize revenue opportunities and conducts human resources activities for direct reports, including hiring, training, performance management, and handling employee concerns.
Requirements
- At least two years of progressive timeshare marketing leadership experience.
- Either a two-year degree from an accredited university in Business Administration, Sales, or a related major and two years of experience in Hospitality Sales, Spa Sales, or a comparable professional area; or a four-year bachelor’s degree in one of those fields and one year of such experience.
Responsibilities
- Direct the activities and monitor the performance of marketing staff.
- Partner with the Vice President of Sales and Marketing to develop the annual marketing plan for short- and long-term revenue and marketing objectives.
- Direct the marketing team in producing materials for revenue opportunities.
- Supervise website development and updates for the property.
- Direct marketing initiatives, projects, and collateral production to achieve sales and marketing objectives and maximize revenue opportunities.
- Prepare and administer the departmental budget.
- Develop brochures, videos, presentations, promotional materials, direct mail, and tradeshow graphics for sales and convention services.
- Develop internal cross-promotional marketing materials to maximize property-wide revenue opportunities.
- Interview, select, and train employees.
- Direct employees’ work; set and adjust their pay rates and hours of work; handle complaints and disciplinary action; and evaluate productivity and efficiency for potential status changes or promotions.
- Conduct annual performance appraisals with direct reports according to Standard Operating Procedures.
Benefits
- Relocation assistance provided
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What This Job Offers
Job Type
Full-time
Career Level
Director
