Senior Director, Brand Strategy- Access Marketing

Avalere Health

4d • $120,000 - $190,000

About The Position

The Senior Director, Brand Strategist drives brand strategy for client accounts, developing an understanding of client business requirements and generating insights that form the foundation for brand strategy. The role works collaboratively with strategy, account, creative, and scientific teams to deliver strategic recommendations and significant brand results.

The position directs, develops, and executes access strategies for pipeline and inline assets; analyzes research and market information to identify stakeholder insights and engagement opportunities; and develops strategic elements such as personas, strategy maps, brand plans, positioning, identity strategies, creative briefs, and messaging. It also supports access marketing solutions and activations, facilitates client workshops and meetings, and leads strategic planning across multiple brands and integrated accounts.

The Senior Director contributes to new business growth and access marketing thought leadership, while integrating Advisory and Marketing disciplines and partnering with account, medical, creative, and other strategy teams. The role may supervise direct reports, mentors and coaches team members, and may require travel of up to 20–30% as needed.

Requirements

• Bachelor’s degree required.
• 7–10 years of experience in market access strategy or related fields, such as payer, health system, or pharmaceutical direct experience.
• 3–5 years of agency experience required.
• Market access agency and/or industry experience required.
• Advanced understanding of market access marketing, strategies, and trends.
• Advanced working knowledge of market access-related research tools, agency offerings, services, products, and solutions.
• Proven success building and launching market access strategies and tactical plans using market research, customer insights, clinical data, and market trends and dynamics.
• Ability to translate Advisory subject matter expertise into Marketing brand and access strategy.
• Persuasive storytelling ability and skill in connecting strategy to creative execution.
• Strong interdisciplinary thinking, strategic problem-solving, and business leadership skills.
• Ability to stay current with the changing healthcare landscape and encourage clients to challenge the status quo.
• Strong written and verbal communication skills.
• Comfort with public speaking and strong presentation skills.
• Ability to use AI platforms to enhance, but not replace, brand strategy work.
• Competence with client- and agency-related software, including Microsoft Word, Excel, and PowerPoint.
• Ability to collaborate and lead conversations across internal and external stakeholders.
• Ability to solve problems constructively and work independently and as part of a team.
• Ability to interpret data quickly, ask thoughtful questions, and provide a strategic point of view.
• Ability to lead and work under pressure with tight deadlines across client work and pipeline business development.
• Track record of inspiring teams and upholding organizational culture with integrity.
• Exceptional and reliable organizational skills.
• Flexible to travel up to 20–30% of the time as needed.

Nice To Haves

• Graduate degree preferred, such as PharmD, PhD, or MPH.
• Management experience is a plus.

Responsibilities

• Direct, develop, and execute access strategies for pipeline and inline assets to maximize and communicate brand value.
• Conduct and support qualitative and quantitative research analysis relating to market access stakeholders, deriving meaningful insights.
• Analyze market research, market landscapes, analytics reports, and relevant congresses and media to identify audience insights, behaviors, trends, and access engagement opportunities.
• Develop and support market access stakeholder personas and archetypes, strategy maps, brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy.
• Ideate and execute access marketing solutions, tactics, and activations to amplify brand and access performance.
• Design and facilitate workshops, training meetings, launch meetings, and other client events.
• Provide strategic guidance in internal and client meetings and advise clients on emerging access-related trends.
• Lead strategic planning for multiple brands and integrated accounts with autonomy and proficiency.
• Translate insights and strategy into actionable project briefs in partnership with the team.
• Contribute to Access Marketing growth by helping define RFP and capability strategies, identifying organic growth opportunities, and sourcing new business opportunities as appropriate.
• Support the SVP, Access Strategy with thought leadership by monitoring market access platforms, trends, and innovations; drafting expert pieces and points of view; contributing to podcasts and webinars; and applying thought leadership to client growth.
• Integrate Advisory and Marketing disciplines and maintain productive partnerships with strategy counterparts.
• Collaborate with account, medical, and creative partners to deliver access strategies aligned with business objectives and audience needs.
• Build and grow an external network of strategic partners for collaboration and consultation.
• Supervise direct reports, if applicable, including performance management and professional growth.
• Mentor, coach, and counsel strategy team members.
• Travel up to 20–30% of the time as needed.

Benefits

• 401(k) plan with employer match up to 4%, immediately vested.
• Life insurance.
• Disability coverage.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Flexible working arrangements, including hybrid and remote work.
• Option to work from anywhere in the world for two weeks each year.
• 20 vacation days and one personal well-being day.
• Nine public holidays, gifted end-of-year holidays, and early Summer Friday finishes in June, July, and August.
• Free counseling through the employee assistance program and personalized health support.
• Enhanced maternity, paternity, and family leave policies.
• Fertility policies and support.
• On-demand training and other professional development opportunities.
• Global mobility opportunities across the business.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior