Senior Director, Brand Marketing

VCA Animal Hospitals•Los Angeles, CA

5d•Onsite

About The Position

The Senior Director, Brand & Product Marketing is a strategic marketing leader responsible for brand equity, portfolio innovation, and revenue growth across VCA’s nationwide network of primary care and specialty/emergency hospitals. The role owns the vision, development, commercialization, and performance of products, digital experiences, care solutions, and strategic partnerships that expand access to veterinary care, deepen client engagement, and support sustainable growth. It guides multi-site B2B and B2C initiatives toward enterprise OGSM targets and connects product strategy, customer experience, operational execution, and commercial performance. The position leads a multi-year product roadmap supporting care access, digital engagement, preventive care adoption, client retention, and lifetime customer value. This includes existing platforms such as CareClub®, myVCA, and insurance and financing partnerships, as well as future products, services, and care models. As a member of the Brand and Consumer Growth Leadership Team, the Senior Director partners with Operations, Medical Excellence, Technology, Digital Product, Analytics, Finance, Strategy, and Marketing to identify opportunities, prioritize investments, and deliver enterprise outcomes. The role leads a team spanning product management, growth strategy, innovation, lifecycle marketing, analytics, and partner management. The posting identifies hub locations in Vancouver, WA and Santa Monica, CA, and also describes the position as an in-office role based in VCA’s support office in Los Angeles, CA. Travel may be required up to 40% of the time. The role includes physical activities such as standing, walking, stooping, kneeling, crouching, climbing, and lifting, carrying, or moving up to 50 pounds. The work environment may include pets, occasional exposure to airborne particles, animal-care-related illness and chemicals, and normally moderate noise.

Requirements

Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or a related field, or an equivalent combination of education and experience.
At least 10 years of progressive marketing experience spanning B2B and B2C brand/product marketing.
Demonstrated success managing and mentoring direct reports.
Expert-level Microsoft PowerPoint and Excel skills.
Ability to stand, walk, stoop, kneel, crouch, and climb, and to lift, carry, or move up to 50 pounds; lifting heavier weights requires assistance.
Good hand-eye coordination and arm, hand, and finger dexterity, including ability to grasp and use a keyboard and necessary equipment; close vision is required.

Nice To Haves

Master of Business Administration or related advanced degree.
At least 12 years of marketing experience.
At least 5 years leading multi-site or subscription-based models, such as membership or wellness plans.
Experience in animal health, human healthcare, or multi-site retail or clinical environments.
Experience driving growth, retention, and lifecycle marketing for recurring-revenue or subscription models in competitive, service-driven markets.
Executive presence and ability to communicate across complex, technical environments with veterinarians, board-certified specialists, hospital directors, and executive leadership.
Ability to translate operational and market data into actionable growth strategies, ROI metrics, and executive summaries.
Experience leading integrated 360-degree marketing communications across digital, social, in-hospital, direct, and field referral channels.
Ability to thrive amid ambiguity, manage multiple priorities, lead through influence, and maintain professional decorum.

Responsibilities

Lead holistic, 360-degree brand, care access, and product marketing strategies across approximately 1,000 or more primary care and specialty/emergency veterinary hospitals.
Drive long-term product roadmaps, innovation pipelines, and positioning for CareClub® subscription models, myVCA digital client solutions, and partner programs such as Trupanion.
Direct, mentor, and empower three direct reports supporting CareClub, Brand Support, and Brand Care & Product Strategy; establish KPIs, support professional growth, allocate resources, and foster a collaborative, outcomes-driven culture.
Align executive leadership, Medical Operations, and Field Operations to support national and local marketing initiatives.
Collaborate across MVH and Mars Petcare divisions to identify ecosystem synergies, share best practices, and develop customer-centric solutions.
Oversee programs that grow B2B veterinary referral networks and B2C pet-owner engagement, awareness, and retention.
Develop VCA’s multi-year growth product strategy and identify platforms, services, capabilities, and business models that support acquisition, retention, and lifetime engagement.
Direct creative and promotional campaigns from concept through local execution.
Support operational readiness across hospital teams through training, toolkits, and communication frameworks.
Establish KPIs, reporting frameworks, and demand-forecasting models; analyze client, operational, and market data to measure ROI, optimize marketing spend, and adjust strategies.
Oversee portfolio marketing budgets, agency contracts, and vendor allocations, ensuring financial stewardship and return on investment.
Perform other related leadership duties as assigned.
Travel up to 40% of the time, subject to VCA’s travel policy.