Senior Director of Brand Marketing

GA Telesis, LLC • Fort Lauderdale, FL

1d • Onsite

About The Position

The Senior Director of Brand Marketing will shape and scale GA Telesis’s global brand identity and narrative across international markets. Reporting to the Head of Global Marketing, this leader will oversee a significant, multi-million-dollar budget and lead a multidisciplinary global brand team to increase brand equity, customer loyalty, and long-term revenue growth. The role balances creative strategy with operational and financial rigor for a large organization.

The role is based onsite in Fort Lauderdale, Florida. Only U.S. citizens or permanent residents will be considered.

The Senior Director will own global brand positioning, architecture, and voice; adapt strategies to international markets; and use market and performance data to guide competitive positioning. The role leads integrated campaigns, creative direction, product marketing alignment, and the strategic vision for corporate websites as demand-generation and thought-leadership channels. It also directs earned media and executive visibility, tier-one conference and event strategy, and a multi-channel social strategy focused particularly on LinkedIn.

The position manages brand budgets and measurement, including KPIs and brand-health tracking, and advises senior executives on brand strategy and business impact. Success measures include global awareness and recall, brand equity and NPS, customer acquisition cost relative to lifetime value, and market-share growth in key regions.

Requirements

• At least 8 years of progressive marketing experience.
• At least 5 years in a senior leadership role within a global company exceeding $500 million to $1 billion in revenue.
• A proven track record managing brands across multiple continents and navigating cultural nuances in marketing.
• Ability to combine creative intuition with data-driven decision-making.
• Exceptional storytelling and presentation skills, including the ability to influence at the C-suite level.
• Bachelor’s degree in Marketing, Communications, or Business.
• U.S. citizenship or permanent residency.

Nice To Haves

• MBA preferred.

Responsibilities

• Define and evolve global brand positioning, architecture, and voice in collaboration with leadership, ensuring consistency across regions and touchpoints.
• Adapt brand strategies for international markets while maintaining a cohesive global identity.
• Analyze market data and performance to maintain competitive positioning in a changing global landscape.
• Lead development of integrated marketing campaigns that support awareness and conversion.
• Provide creative oversight to internal designers.
• Partner with Product and Sales leadership to launch offerings using compelling graphics and storytelling.
• Own the strategic vision for corporate websites and develop them as demand-generation engines and sources of industry thought leadership.
• Optimize digital experiences for B2B buyers and create clear paths to conversion for high-intent actions.
• Collaborate with web developers on technical SEO, content alignment with search intent, and vertical-specific landing pages.
• Direct earned media strategy across trade press, business media, and analyst communities.
• Establish an executive visibility program through contributed articles, blogs, and podcast appearances.
• Lead strategy for tier-one industry conferences and proprietary events, focusing on experience-led lead generation.
• Develop hospitality and VIP networking programs to support sales opportunities and key accounts.
• Govern a multichannel social strategy, particularly on LinkedIn, to build brand authority and support social selling.
• Use social listening to monitor industry trends and competitor activity and inform brand positioning.
• Manage and optimize a multi-million-dollar brand budget for ROI and strategic allocation across global initiatives.
• Manage existing and develop new KPIs and brand-health tracking, including NPS, brand awareness, and share of voice.
• Lead, mentor, and scale a high-performing global brand team, fostering innovation, accountability, and inclusion.
• Advise the executive suite and translate brand concepts into business-critical insights.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior