Associate Director, US HCP Peer-to-Peer Marketing, GMG & NMOSD, Rare Neurology
About The Position
The Associate Director, US HCP Peer-to-Peer (P2P) Marketing, gMG & NMOSD, Rare Neurology is part of the U.S. Rare Neurology commercial business unit and reports to the Sr. Director of HCP Marketing. The role leads the design, development, and delivery of HCP peer-to-peer education across generalized Myasthenia Gravis (gMG) and Neuromyelitis Optica Spectrum Disorder (NMOSD), working with brand marketing, Thought Leader Liaison, Field Sales, and Medical Affairs teams to educate and engage HCPs in identifying, diagnosing, and treating patients with the company’s rare neurology portfolio. The position leads P2P strategy and execution, national speaker bureaus, educational content and promotional review, congress and meeting activations, advisory boards, and cross-brand initiatives. It also manages program timelines, agencies, vendors, and budgets; measures performance and optimizes investment; and maintains cross-functional partnerships to support compliant, high-quality execution. The role communicates plans and results to commercial and medical leadership and sales teams. Duties are generally conducted in an office environment. The position requires at least three days in the office and travel of 25% or more, including overnight travel. Employees must be able, with or without accommodation, to use a computer, communicate by phone, video, and electronic messaging, perform problem-solving and analytical work, collaborate, and maintain general availability during standard business hours.
Requirements
- 3–5+ years of professional pharmaceutical or biotech experience in competitive market landscapes.
- Direct experience leading peer-to-peer marketing, speaker bureau management, and/or HCP education initiatives.
- Strong HCP marketing experience, including experience navigating Promotional Review Committee (PRC/MLR) processes.
- Understanding of pharmaceutical compliance guidelines, including OIG and the PhRMA Code, as they relate to speaker programs and HCP engagement.
- Rare disease, specialty, or high-value biologics experience.
- Demonstrated project management skills and ability to manage multiple high priorities, agencies, and vendors simultaneously.
- Ability to learn and demonstrate scientific and business acumen.
- Strong interpersonal and collaboration skills in individual and team settings, including influencing without authority in a matrixed organization.
- Verbal, written, and live presentation communication skills.
- Ability to work in a rapidly evolving, fast-paced environment.
- Bachelor’s degree required.
- Minimum three days in the office.
- Ability to travel 25% or more, including overnight travel to speaker programs, congresses, and internal meetings.
- Ability, with or without accommodation, to use a computer; communicate by phone, video, and electronic messaging; engage in problem solving, analysis, and dialogue; collaborate; and maintain general availability during standard business hours.
Nice To Haves
- Advanced degree or MBA.
- Neurology, rare disease, or specialty/high-value biologics marketing experience.
- U.S. commercial launch experience.
- Diverse commercial experience, such as field sales, operations, or TLL.
- Experience with promotional platforms such as Veeva PromoMats.
- Analytical skills to inform investment decisions and metrics-based optimization of HCP education programs.
Responsibilities
- Lead annual and long-range P2P marketing strategy, tactics, and budgets across gMG and NMOSD, aligned with brand priorities and HCP educational needs.
- Manage the gMG and NMOSD National Speaker Bureaus end to end, including speaker nominations, training, content, program deployment, utilization, and compliance oversight with Medical, Legal, Regulatory, and Compliance.
- Lead development and Promotional Review Committee approval of P2P educational content and tactics, including live speaker programs, broadcasts, webinars, digital experiences, and HCP communications.
- Partner with brand teams, the TLL team, and Congress Management to plan and execute peer-exchange forums at national and regional neurology congresses, including product theaters, exhibits, symposia, and advisory boards.
- Lead advisory-board planning and execution, including objectives, discussion guides, participant identification and engagement, and translating insights into brand strategies.
- Integrate P2P initiatives across gMG and NMOSD with HCP Marketing Leads to deliver insight-driven, brand-aligned HCP education.
- Collaborate with the Thought Leader Liaison team to identify and cultivate speakers, capture field and KOL insights, and apply insights to programming and content.
- Coordinate program timelines, agency partners, vendor logistics, and budgets across both indications.
- Partner with Commercial Insights & Analytics to define KPIs, monitor performance, assess impact on HCP behavior, and optimize P2P investments.
- Build and maintain partnerships with Field Sales, Training, OneSource, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, and Market Access.
- Develop presentations and marketing communications for commercial and medical leadership, Rare Neurology leadership, and Commercial Sales meetings.
Benefits
- Qualified retirement program (401(k) plan).
- Paid vacation and holidays.
- Paid leaves.
- Medical, prescription drug, dental, and vision coverage.
- Short-term incentive bonus opportunity.
- Eligibility to participate in an equity-based long-term incentive program.
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What This Job Offers
Job Type
Full-time
Career Level
Director
