Associate Director, US HCP Peer-to-Peer Marketing, GMG & NMOSD, Rare Neurology

AstraZeneca • Boston, MA

4d • Onsite

About The Position

The Associate Director, US HCP Peer-to-Peer (P2P) Marketing, gMG & NMOSD, Rare Neurology is a member of the commercial U.S. Rare Neurology business unit and reports to the Sr. Director of HCP Marketing. The role leads the design, development, and delivery of HCP peer-to-peer education experiences for generalized Myasthenia Gravis (gMG) and Neuromyelitis Optica Spectrum Disorder (NMOSD). It partners with brand marketing, Thought Leader Liaison, Field Sales, and Medical Affairs teams to educate and enable HCPs to identify, diagnose, and treat patients with the company’s rare neurology portfolio.

The position leads P2P strategy and execution, speaker bureau management, content development and promotional review, congress and meeting activations, advisory boards, cross-brand integration, and KOL and field engagement. It also manages programs, agencies, vendors, timelines, and budgets; measures performance and optimizes investment; and partners across commercial, medical, regulatory, legal, compliance, and other functions to ensure high-quality, compliant execution. The role develops presentations and communications for commercial and medical leadership and sales meetings.

The duties are generally conducted in an office environment, with a minimum of three days in the office and travel of 25% or more, including overnight travel. Employees must be able to use a computer, communicate by phone, video, and electronic messaging, collaborate, solve problems, and maintain general availability during standard business hours, with or without accommodation.

Requirements

• 3–5+ years of professional pharmaceutical or biotech experience in competitive market landscapes.
• Direct experience leading peer-to-peer marketing, speaker bureau management, and/or HCP education initiatives.
• Strong HCP marketing experience, including experience navigating Promotional Review Committee (PRC/MLR) processes.
• Understanding of pharmaceutical industry compliance guidelines, including OIG and the PhRMA Code, as they relate to speaker programs and HCP engagement.
• Rare disease, specialty, or high-value biologics experience.
• Demonstrated project management skills, including the ability to manage multiple high priorities, agencies, and vendors simultaneously.
• Ability to learn and demonstrate scientific and business acumen.
• Strong interpersonal and collaboration skills, including the ability to influence without authority in a highly matrixed organization.
• Verbal, written, and live presentation communication skills.
• Ability to work in a rapidly evolving, fast-paced environment.
• Bachelor’s degree.
• Ability to work in the office a minimum of three days.
• Ability to travel 25% or more, including overnight travel to speaker programs, congresses, and internal meetings.

Nice To Haves

• Advanced degree or MBA.
• Neurology, rare disease, or specialty/high-value biologics marketing experience.
• U.S. commercial launch experience.
• Diverse commercial experience, such as field sales, operations, or Thought Leader Liaison work.
• Experience with promotional platforms such as Veeva PromoMats.
• Analytical skills to inform investment decisions and metrics-based optimization of HCP education programs.

Responsibilities

• Lead development and execution of annual and long-range P2P marketing strategies, tactics, and budgets across gMG and NMOSD.
• Coordinate end-to-end management of the gMG and NMOSD National Speaker Bureaus, including speaker nomination, training, content development, program deployment, utilization optimization, and compliance oversight.
• Lead development and Promotional Review Committee approval of P2P educational content and tactics, including live speaker programs, broadcasts, webinars, digital experiences, and related HCP communications.
• Plan and execute peer-exchange forums at national and regional neurology congresses, including product theaters, exhibits, symposia, and advisory boards.
• Lead advisory board planning and execution, including objectives, discussion guides, participant identification and engagement, and translation of insights into brand strategies.
• Partner with gMG and NMOSD HCP Marketing Leads to ensure initiatives are insight-driven, brand-aligned, and integrated across the rare neurology portfolio.
• Collaborate with the Thought Leader Liaison team to identify and develop speakers, capture field and KOL insights, and apply insights to programming and content.
• Coordinate program timelines, agency partners, vendor logistics, and budgets across both indications.
• Partner with Commercial Insights & Analytics to define KPIs, monitor performance, evaluate impact on HCP behavior, and optimize P2P investments.
• Build collaborative relationships with Field Sales, Training, OneSource, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, and Market Access.
• Develop written and oral presentations and marketing communications for commercial and medical leadership, Rare Neurology leadership, and Commercial Sales meetings.

Benefits

• Short-term incentive bonus opportunity.
• Eligibility to participate in an equity-based long-term incentive program.
• Qualified retirement program (401(k) plan).
• Paid vacation and holidays.
• Paid leaves.
• Health benefits, including medical, prescription drug, dental, and vision coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Director