Marketing Director

PACS

About The Position

The Marketing Director develops, coordinates, directs, and administers the facility’s marketing and public relations programs and services. The role plans and evaluates activities intended to maintain and increase facility census and inform the community about the facility, its programs, services, and practices. It also oversees policies for releasing information, supports internal communications and staff training, maintains relationships with residents, families, and community stakeholders, and assists with resident programs and customer satisfaction surveys. The position prepares a departmental operating budget for approval by the Administrator and allocates resources for facility programs and activities. It has supervisory responsibilities and serves on committees as directed by the Administrator. The Marketing Director must protect confidential resident information and may need to help evacuate residents during emergencies.

Requirements

Bachelor’s degree from an accredited college or university, or equivalent; five years of marketing or public relations experience in a health care setting may be recognized in lieu of a bachelor’s degree.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to present information effectively and respond to questions from managers and employees.
Ability to apply mathematical concepts such as fractions, percentages, ratios, and proportions to practical situations.
Ability to solve practical problems and deal with concrete variables in situations with limited standardization.
Ability to interpret written, oral, diagrammatic, or schedule-form instructions.
Proficiency in Microsoft Suite products.

Responsibilities

Maintain a current listing of all resident care employee phone numbers.
Plan, develop, organize, implement, evaluate, and direct facility public relations and marketing programs and activities to maintain and increase census and inform the community about facility programs, services, and practices.
Develop and maintain written policies and procedures governing the release of information about residents, employees, and the facility in accordance with current privacy rules and regulations.
Assist department directors in developing and using marketing and public relations policies and procedures, and promote understanding of each staff member’s role in those programs.
Review marketing and public relations policies and procedures at least annually and revise them as necessary.
Assist with developing, implementing, and tracking customer satisfaction surveys.
Interpret policies and procedures governing information release to employees, residents, families, visitors, government agencies, and others as necessary.
Ensure public information materials describing facility services are accurate and complete.
Ensure employees follow established policies and procedures governing the release of information.
Organize and implement continuing internal communications using bulletin boards, house organs, committee meetings, newsletters, brochures, public announcements, and other means.
Schedule and participate in departmental meetings concerning marketing and public relations programs and activities.
Provide creative support to activity and social services departments in developing resident programs and publications as necessary.
Maintain liaison with families, residents, and community and civic leaders.
Participate in community service and civic groups to obtain information and seek support for charitable activities on behalf of the facility.
Contact news media about new facility programs, promotions, and other developments beneficial to the facility and community.
Keep the Administrator informed of noteworthy newspaper, radio, and television coverage that may affect the facility or its governing regulations.
During emergencies, establish a public relations area and ensure information released is accurate and consistent with established emergency policies.
Assist department directors in planning, conducting, and scheduling in-service training, on-the-job training, and orientation concerning facility marketing and public relations programs and activities.
Create and maintain an atmosphere of warmth, personal interest, positive emphasis, and calm throughout the facility.
Follow ergonomics policies and procedures concerning lifting techniques, repetitive tasks, and safety equipment to prevent work-related injuries and illnesses.
Prepare a departmental operating budget for Administrator approval and allocate resources for facility programs and activities.
Serve on facility committees as directed by the Administrator.
Maintain confidentiality of resident care information, including protected health information, and report known or suspected unauthorized disclosures.
Interpret resident rights to residents, families, and staff as necessary or appropriate.