Director of Marketing & Product Management
About The Position
AriensCo is hiring a Director of Marketing & Product Management for the Ariens brand. The position is accountable for advancing the brand by managing its multi-category lawn and snow product portfolio, developing multi-channel go-to-market strategies, creating marketing that drives sales, and developing advertising initiatives. The role combines product portfolio strategy and lifecycle management with brand stewardship, commercial marketing, and leadership of a high-performing product marketing team. The director partners with product development teams to influence products that meet market needs and is accountable for portfolio growth, market-share expansion, and profitable revenue. The role offers the potential for a hybrid work arrangement. Onsite work in Brillion, Wisconsin, is expected for approximately one week each month. Travel is approximately 25% for employees based in Brillion and approximately 50% for employees working in a hybrid arrangement, including monthly travel to Brillion.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- At least 10 years of experience in marketing, product management, brand management, or related disciplines.
- Expertise in advertising concepts, content generation, digital marketing, analytics, and reporting.
- Demonstrated success leading consumer brands and product portfolios through growth, innovation, and market expansion.
- Exceptional leadership skills, including the ability to inspire and build teams.
- Applicants must be authorized to work in the United States without requiring sponsorship now or in the future.
Responsibilities
- Own the strategic direction of the product portfolio, including roadmap prioritization and lifecycle management.
- Develop and execute integrated go-to-market strategies that align national retailers and independent dealer partners while supporting brand growth, customer engagement, and sales.
- Develop innovative marketing strategies that build on the brand’s heritage and maintain its market position.
- Lead, develop, and empower the product marketing team, establishing priorities, accountability, and strong execution.
- Create measurable marketing tactics and strategies to drive brand awareness and sales.
- Advance the Ariens brand through marketing, storytelling, and consistent brand stewardship.
- Develop go-to-market strategies to establish Ariens as a market leader.
- Deliver portfolio growth, market-share expansion, and profitable revenue through product and marketing strategies.
- Analyze and report on portfolio, channel, and marketing performance metrics.
- Partner with product development teams to influence product solutions that meet market needs.
Benefits
- Medical insurance effective the first day of employment
- Dental insurance effective the first day of employment
- Vision insurance effective the first day of employment
- Dependent Care Flexible Spending Account
- 401(k) match
- Profit-sharing plans
- Life insurance
- Health Savings Accounts
- Short-term disability
- Parental leave
- Onsite Marketplace Care Partners at all locations
- Paid holidays
- Employee Assistance Program
- Tuition reimbursement
- Apprenticeship programs
- Safety shoes and safety prescription glasses reimbursement
- Employee Product Purchase Program
- 50% daycare discount at Brillion Early Learning Center
- 10% tuition discount at KinderCare Learning Centers nationwide, excluding Brillion Early Learning Center
- Onsite health clinic at the Brillion campus
- Nearsite and urgent care clinic options at the Brillion campus
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What This Job Offers
Job Type
Full-time
Career Level
Director
