Events Manager Jobs

About The Position

Requirements

• Minimum Bachelor’s Degree required.
• 10–15 years of working experience.
• Strong organizational skills to manage complex event logistics, marketing launches, and multi-million dollar budgets.
• Strong written and verbal skills to prepare and present project status and results to leadership.
• Ability to lead the creation of marketing materials that support the business and financial objectives of the team.
• Proven ability to work cross-functionally with Planning, Program Management, FCS, Brand Teams, and Ford Racing.
• Strong computer skills, including Excel, Word, PowerPoint, SharePoint, and familiarity with eCommerce systems.
• Candidates for positions with Ford Motor Company must be legally authorized to work in the United States.
• Verification of employment eligibility will be required at the time of hire.

Nice To Haves

• Experience as a people leader is preferred, with a focus on coaching and driving accountability.
• Preferred Master’s Degree.
• Understanding of Ford field structure to support FCG go-to-market and sales targets.

Responsibilities

• Lead the Ford Customization Events strategy and Ford Custom Garage (FCG) marketing strategy.
• Drive the end-to-end execution of events (SEMA/Dealer Show/activations).
• Deliver annual FCG volume targets.
• Serve as the single point of contact for Ford customization marketing and events.
• Streamline messaging across all channels (Genuine Ford Accessory (GFA)/Ford Licensed Accessory (FLA)/Ford Racing (FR)/eComm) to grow awareness, consideration, and demand for Ford Customization products.
• Lead messaging strategies and annual marketing plans for Ford Customization, ensuring brand integration across various marketing event channels.
• Attend FCG meetings as the Marketing Lead and execute requests for marketing support.
• Lead photo shoots and marketing material creation (hero cards, sell sheets, catalogs, and order guide companions) with creative agencies to support Ford Custom Garage package launches.
• Maintain accuracy of existing marketing materials, including model year changes and Bill of Material (BOM) updates.
• Lead integration of FCG messaging into corporate platforms, including Ford.com, Build and Price, and major events.
• Lead Marcom efforts to grow awareness and sales of FCG packages to existing owners and new car buyers.
• Support strategic initiatives to drive FCG packages into traditional vehicle marketing tools such as build and price.
• Manage the comprehensive Events strategy and budget that include full activation events and secondary tier events.
• Work cross functionally with brand teams to show up effectively and efficiently at events with large Ford presence.
• Develop ROI framework to support growth of events calendar.
• Secure all Statements of Work (SOWs), Purchase Orders (POs), and parts/accessories required for the events calendar.
• Liaise for events messaging to ensure consistent communication strategy.
• Align regional events to promote sales via Dealers in coordination with Ford Authorized Distributors (FADs).
• Support customization Brand Integration and cross-functional initiatives for GFA, FLA, and FR.
• Manage maintenance of the FCG website and B2B SharePoint/FMCDealer sites, ensuring creative assets are accurate and posted on time.
• Leverage event lead generation data to drive incremental accessory and FCG sales.
• Lead and develop a team of GSR and Agency employees through project delegation, coaching, and time management.
• Foster a collaborative group environment to execute go-to-market messaging and disrupt traditional growth patterns.
• Drive accountability for team results and professional development.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.