Sr Manager, Collaboration Events

JUST INGREDIENTS INC•Orem, UT

2d•$85,000 - $105,000•Hybrid

About The Position

Just Ingredients is seeking a Senior Manager of Collaboration Events to lead the strategy and execution of in-person events across trade shows, product collaboration launches, B2B and partner events, retail activations, pop-ups, social media events, and brand experiences. The role owns event planning from concept and budgeting through vendor coordination, on-site execution, measurement, and post-event review, ensuring events are on-brand, within budget, and tied to clear business goals. The Senior Manager will build the annual events calendar, assess event opportunities, establish success measures, manage budgets and vendor contracts, and oversee event logistics. They will create experiences that support collaboration product launches, strengthen partner and retail relationships, drive product trial and sales, and produce social content. The role also leads event team members, freelance staff, and brand ambassadors, and partners cross-functionally to develop repeatable event processes.

Requirements

7–10 years of experience in event marketing, experiential marketing, or trade show management.
At least 5 years of experience in a management role.
Experience planning and executing major trade shows, product launches, pop-ups, and brand activations.
Experience managing event budgets and negotiating vendor contracts.
Exceptional project management and organizational skills, including the ability to manage multiple events simultaneously.
Strong creative instincts and a sharp eye for brand-forward experiences.
Strong negotiation, budgeting, and vendor management skills.
Calm, solutions-focused leadership on-site and under pressure.
Clear communication and strong cross-functional collaboration skills.
Willingness to travel regularly and work evenings and weekends for events.
Bachelor’s degree in Marketing, Hospitality, Communications, or a related field, or equivalent experience.

Nice To Haves

Experience in CPG, food, supplements, beverage, or health and wellness.
Experience with retail activations.

Responsibilities

Build and manage an annual collaboration events calendar aligned with product launches, partner priorities, retail growth, and brand goals.
Evaluate event opportunities and recommend which events to pursue, grow, or decline based on audience, cost, and expected return.
Set goals, budgets, and success measures for each event before approval.
Plan and execute launch events for co-branded and partner product collaborations, aligning goals, branding, timelines, and responsibilities with partners.
Plan and host B2B events, including buyer meetings, partner summits, hosted dinners, and industry networking events.
Own B2B events from concept through planning, on-site execution, and post-event follow-up.
Plan and support retail events, in-store activations, product demonstrations, and sampling programs; coordinate materials, displays, products, and staffing.
Concept and run pop-ups and branded experiences, managing venues, permits, design, build-out, product sampling, and on-site operations.
Plan social-first events with the Social team and coordinate event content capture and sharing with Social and Creative.
Manage event budgets and track spending against plans.
Negotiate and manage contracts with venues, exhibit houses, caterers, rental companies, and other event vendors.
Manage travel, shipping, inventory, supplies, logistics, and on-site staffing.
Ensure events meet safety, permit, insurance, and food-sampling requirements and that signage and materials follow FDA and FTC product-claim guidelines.
Track and report event results, including leads, partner and buyer meetings, sales impact, content created, and audience reach.
Lead post-event reviews, apply learnings to future events, and share performance updates with leadership.
Lead and develop event team members, freelance staff, and brand ambassadors.
Partner with Collaborations, Marketing, Brand & Design, Creative, Sales, Retail, Product Development, and Operations.
Create event playbooks, checklists, and templates to make events repeatable and scalable.