Senior Manager, Product Marketing - Events

ParetoHealth•Philadelphia, PA

1d•Hybrid

About The Position

The Senior Manager, Product Marketing for Events owns the product marketing strategy for ParetoHealth’s strategic events and is accountable for ensuring they achieve business outcomes. The role develops a deep understanding of each audience, defines event objectives, establishes messaging, and creates content that delivers on those objectives. It designs the pre- and post-event attendee journey, enables Sales to maximize event impact, and tracks performance with Revenue Operations to identify gaps and keep results on target. The role builds audience understanding using customer research, voice-of-customer insights, field feedback, and market signals; translates audience needs into event objectives aligned with business goals; and partners with Field Marketing, regional vice presidents, Events, Sales, and Revenue Operations. It owns event positioning, messaging, content strategy, speaker preparation, integrated promotion, attendee communications, sales follow-up, performance measurement, and continuous improvement.

Requirements

At least 7 years of experience in B2B marketing, including direct product marketing responsibilities.
Demonstrated experience developing positioning, messaging, and go-to-market plans based on audience or market insight.
Demonstrated experience writing and developing marketing content for campaigns, events, or sales enablement.
Experience leading integrated marketing programs that include events, from strategy and promotion through follow-up.
Experience partnering with Sales leaders and using performance data to improve marketing activities.
Ability to travel frequently to support onsite events; occasional evening or weekend work may be required during event periods.
Bachelor’s degree or equivalent experience.
Strong product marketing skills, including translating audience insight and business priorities into positioning, messaging, and go-to-market plans.
Excellent writing and editing skills, with the ability to create persuasive business content and adapt messaging to different audience needs.
Ability to develop event narratives, agendas, speaker content, and sales materials that communicate ParetoHealth’s value proposition.
Audience-centered and curious, with the ability to gather and apply customer, broker, and field insights.
Ability to align Marketing, Sales, Events, and Revenue Operations around shared goals.
Data-driven decision-making skills and the ability to use results and feedback to improve marketing programs.
Strong project management skills, including managing multiple stakeholders, priorities, and timelines.
Must be authorized to work in the United States without employment visa sponsorship, now or in the future.

Nice To Haves

Experience in healthcare, employee benefits, or insurance.
Experience marketing to brokers, consultants, or other professional intermediaries.

Responsibilities

Build a deep understanding of event audiences, including brokers, consultants, and employers, using voice-of-customer insights, customer research, field feedback, and market signals.
Define audience needs and priorities and translate them into event objectives that support ParetoHealth’s business goals.
Research the event landscape and best-in-class engagement and experiences to sharpen positioning and strengthen event content and design.
Partner with Field Marketing and regional vice presidents to align event plans with regional needs, sales priorities, and the calendar year.
Develop positioning, value propositions, and key messages for strategic events.
Write and create audience-focused promotional copy, agendas, session descriptions, presentations, speaker briefs, and sales follow-up materials.
Develop content strategy and speaker lineups, and prepare speakers and contributors to deliver a clear, consistent narrative.
Ensure event messaging and content are audience-relevant and reinforce ParetoHealth’s value.
Develop integrated promotional campaigns that communicate event value and support registration goals.
Coordinate target audiences, messaging, channels, timing, and campaign assets with Marketing partners.
Design pre-event communications and post-event nurture to support attendee engagement and clear next steps.
Partner with regional vice presidents to connect event follow-up to sales conversations and in-market priorities.
Partner with Events on onsite planning and execution, owning the quality and consistency of marketing content and the attendee experience.
Partner with Revenue Operations to define and track registration, attendance, engagement, and business outcome measures.
Review results and feedback with cross-functional partners, identify gaps, and establish action plans to course-correct.
Apply learnings to improve future event strategy, messaging, content, and campaigns.