Senior Marketing Manager, Recruiting Events

Shield AI•Dallas, TX

2d•$110,000 - $165,000

About The Position

Shield AI is seeking a Senior Marketing Manager to lead cross-functional initiatives supporting its employer brand strategy, with responsibility for recruiting events, sponsorships, conferences, and partnerships. The role plans and executes in-person and virtual events that support regional recruiting efforts and increase brand awareness in priority regions. It partners with Recruitment, Leadership, HR, and Marketing to create events and content aligned with recruiting priorities. The position translates Shield AI’s Employee Value Proposition into compelling in-person experiences that attract and engage talent. It sets event strategy and calendars according to hiring demand, manages the on-site experience and event partner relationships, and builds processes to convert event conversations into recruiting pipeline and hires. The role also manages service-connected talent programs and the annual events, sponsorship, and membership budget, and defines how event outcomes are measured.

Requirements

Bachelor’s degree, equivalent practical experience, or military experience.
8 years of experience in event marketing, experiential marketing, trade show management, or recruiting events.
Experience running an event program end to end, including the calendar, budget, vendor contracts, and on-site delivery through load-out.
Experience negotiating exhibitor contracts, sponsorship packages, or membership agreements.
A demonstrated record of working hard, being a trustworthy teammate, holding yourself and others to high standards, and being kind to others.

Nice To Haves

Experience in employer brand, recruitment marketing, or talent acquisition.
Experience in defense or aerospace, including trade show calendars, association membership structures, and constraints on what can be presented on a show floor.
Experience in live events, touring, festivals, brand activation, or experiential agency production.
Military service background, or experience running military and veteran hiring programs, transition and fellowship pipelines, or service academy relationships.
Experience measuring events against pipeline, offers, and hires, or equivalent commercial measurement in a marketing or experiential environment.
Experience building an event program from scratch at a company adding headcount quickly across engineering and operations.

Responsibilities

Set the annual event calendar according to hiring demand by function, division, and location.
Build an event calendar spanning defense and aerospace trade shows, professional and technical society conferences, and academic AI, engineering, and robotics conferences.
Direct on-site event experiences, including footprint, booth design, hardware and demo coordination, staffing, and recruiter and engineer conversations.
Develop a post-event framework with Recruiting and Sourcing to move event conversations into the ATS, pipeline, and hires.
Manage Shield AI’s talent-facing affiliations with professional societies and industry associations.
Negotiate exhibitor contracts, sponsorship tiers, and membership agreements.
Manage relationships with exhibit houses, show management, agencies, and logistics partners.
Direct the company’s service-connected event and affiliation presence across Navy, Army, Air Force, Marine Corps, and Space Force audiences, aligned with roles where transitioning talent converts.
Build and maintain relationships with service academy and ROTC career services, relevant career conferences, and supported veteran and military spouse hiring organizations.
Lead the event and affiliation aspects of military transition and corporate fellowship programs in partnership with Talent Acquisition.
Work with employees who served to bring credible voices to service-connected events.
Own the annual events, sponsorship, and membership budget, including forecasting, allocation, and reconciliation.
Define event measurement, including cost per qualified conversation, application starts and completions, pipeline, offers, hires by event, and source-of-hire attribution.
Build playbooks, briefing documents, and staffing kits to help recruiters and engineers represent Shield AI at events.