Senior Marketing Manager, Recruiting Events

Shield AI•Dallas, TX

21h

About The Position

Shield AI is seeking a Senior Marketing Manager, Recruiting Events, to lead cross-functional initiatives supporting its employer brand strategy. The role owns events, sponsorships, conferences, and partnerships, and leads in-person and virtual experiences that support regional recruiting and increase brand awareness in priority regions. Working closely with Recruitment, Leadership, HR, and Marketing, the manager will translate Shield AI’s Employee Value Proposition into engaging experiences that attract and engage talent. The position oversees recruiting events and conference presence, talent-facing affiliations and sponsorships, service-connected talent programs, and event budgets and operations. It includes setting the event calendar according to hiring demand; directing on-site experiences and post-event recruiting processes; managing vendor, association, and military-community relationships; and measuring the impact of events through recruiting pipeline and hiring outcomes.

Requirements

Bachelor’s degree, equivalent practical experience, or military experience.
At least 8 years of experience in event marketing, experiential marketing, trade show management, or recruiting events.
Experience running an event program end to end, including calendar, budget, vendor contracts, and on-site delivery through load-out.
Experience negotiating exhibitor contracts, sponsorship packages, or membership agreements.
Demonstrated record of working hard, being a trustworthy teammate, holding oneself and others to high standards, and being kind to others.

Nice To Haves

Experience in employer brand, recruitment marketing, or talent acquisition.
Experience in defense or aerospace, including trade show calendars, association membership structures, and constraints on show-floor activity.
Experience in live events, touring, festivals, brand activation, or experiential agency production.
Military service background, or experience running military and veteran hiring programs, transition and fellowship pipelines, or service academy relationships.
Experience measuring events against pipeline, offers, and hires, or equivalent commercial measurement in a marketing or experiential environment.
Experience building an event program from scratch at a company rapidly adding headcount across engineering and operations.

Responsibilities

Set the annual event calendar according to hiring demand by function, division, and location.
Build an event calendar covering defense and aerospace trade shows, professional and technical society conferences, and academic AI, engineering, and robotics conferences.
Direct on-site event experiences, including footprint, booth design, hardware and demo coordination, staffing, and recruiter and engineer conversations.
Develop a post-event framework with Recruiting and Sourcing to move event conversations into the ATS, recruiting pipeline, and hires.
Manage Shield AI’s talent-facing affiliations with professional societies and industry associations.
Negotiate exhibitor contracts, sponsorship tiers, and membership agreements.
Manage relationships with exhibit houses, show management, agencies, and logistics partners.
Direct service-connected events and affiliations across Navy, Army, Air Force, Marine Corps, and Space Force audiences, aligned to roles where transitioning talent converts.
Build and maintain relationships with service academy and ROTC career services, relevant career conferences, and veteran and military spouse hiring organizations supported by Shield AI.
Lead the event and affiliation components of military transition and corporate fellowship programs in partnership with Talent Acquisition.
Work with employees who served to bring credible voices to service-connected events.
Own the annual events, sponsorship, and membership budget, including forecasting, allocation, and reconciliation.
Define event measurement, including cost per qualified conversation, application starts, completed applications, pipeline, offers, hires by event, and source-of-hire attribution.
Build playbooks, briefing documents, and staffing kits to help recruiters and engineers represent Shield AI at events.