Senior Manager, Events Marketing
About The Position
The Senior Manager, Events Marketing owns the event channel for Morningstar Direct Platform, a major software business serving financial professionals worldwide. The role is responsible for event strategy, annual portfolio planning, execution, and performance measurement, with a focus on building relationships, generating pipeline, and growing the business. The position works closely with the Associate Director of Demand Generation and cross-functional partners across Sales, Marketing, and Product, and collaborates with two event associates who each manage their own event portfolios. Success is measured by portfolio performance, including pipeline contribution, attendee engagement, customer relationship depth, and the efficiency and repeatability of execution. The position is based in Morningstar’s Chicago office and requires onsite work four days per week.
Requirements
- 5+ years of experience in B2B marketing, event marketing, field marketing, experiential marketing, or a related discipline.
- Proven success planning and executing complex events that drive customer engagement, pipeline generation, and business growth.
- Strong project management skills and ability to manage multiple large-scale initiatives simultaneously.
- Experience partnering with sales leaders and senior stakeholders to align event investments with business priorities.
- Experience managing budgets, vendor relationships, and contract negotiations.
- Experience leveraging automation, AI tools, or modern event technologies to improve planning, execution, and attendee experience.
- Bachelor’s degree or equivalent professional experience.
Responsibilities
- Partner with the Associate Director of Demand Generation to develop and evolve event marketing strategy, the annual event portfolio, investment priorities, and success metrics.
- Own planning, execution, and optimization of hosted events, executive programs, third-party conferences, sponsorships, and hospitality experiences.
- Collaborate with Sales, Campaign Marketing, Customer Marketing, Product Marketing, and Central Marketing to align event objectives, audiences, messaging, follow-up plans, and business outcomes.
- Establish scalable, repeatable event planning processes, tools, and best practices that improve execution quality, cross-functional visibility, and team efficiency.
- Manage event budget planning, forecasting, and investment tracking to allocate resources effectively and deliver measurable business value.
- Monitor event performance and business impact using engagement metrics, pipeline contribution, attendee feedback, and post-event insights; apply findings to future investment and optimization decisions.
- Identify opportunities to improve attendee experiences and team productivity through personalization, automation, AI-enabled processes, and modern event technology.
- Serve as the primary escalation point for event execution challenges, balancing competing priorities and keeping delivery aligned with organizational goals.
Benefits
- 100% 401(k) match up to 6% of salary
- Stock ownership potential
- Company-provided life insurance
- Comprehensive medical, dental, and vision benefits
- Potential health insurance premium discounts and company-provided HSA contributions for specific plans and coverages
- Additional medical wellness incentives
- Company-provided long- and short-term disability insurance
- Trust-Based Time Off
- Six-week paid sabbatical program
- Six-week paid family caregiving leave
- Paid parental leave
- Adoption assistance
- Leadership coaching and formal mentorship opportunities
- Annual flex stipend for personal education and well-being expenses
- Tuition reimbursement
- Charitable matching gifts program
- Dollars for Doers volunteer program
- Paid volunteering days
- Employee Resource and Affinity Groups
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What This Job Offers
Job Type
Full-time
Career Level
Senior
