Social Media Specialist Jobs

About The Position

Requirements

• U.S. citizen.
• Experience developing and executing social media or digital communication strategies.
• Strong multimedia content-development skills, including writing, graphics, video, articles, and infographics.
• Experience managing websites and social media platforms, particularly Facebook and Instagram.
• Knowledge of social media analytics, performance measurement, audience engagement, and reporting.
• Strong writing, editing, organizational, and interpersonal communication skills.
• Ability to manage multiple content schedules, campaigns, reports, and stakeholder requirements.
• Ability to protect sensitive information and comply with Government security requirements.
• Eligibility to obtain the required installation access and any Government-designated security clearance.
• Ability to pass the background screening required for DBIDS access and sign a nondisclosure agreement.

Nice To Haves

• Familiarity with DoD or Navy public-affairs policies is strongly preferred.

Responsibilities

• Develop and implement a comprehensive digital media strategy aligned with COMNAVSURFGRU MIDPAC objectives and Navy communication guidelines.
• Collaborate with Commander, Naval Surface Force Pacific and other stakeholders on communication priorities, branding, and messaging.
• Create engaging multimedia content, including videos, graphics, articles, infographics, and social media posts.
• Manage and regularly update command websites and social media accounts, including Facebook and Instagram.
• Ensure website and social media content is accurate, timely, relevant, and consistent with Navy messaging standards.
• Monitor social media activity and respond promptly and professionally to audience questions, comments, and interactions.
• Develop audience-engagement initiatives such as polls, contests, live sessions, campaigns, and community-driven content.
• Implement strategies to expand audience reach, platform visibility, participation, and retention.
• Monitor website traffic, social media metrics, audience behavior, and campaign performance.
• Prepare analytics reports and use performance data to improve content and engagement strategies.
• Maintain consistent branding, messaging, and tone across digital communication channels.
• Monitor emerging technologies, communication trends, platform changes, and industry best practices.
• Ensure compliance with DoD directives, Navy public-affairs guidance, information-assurance requirements, security protocols, and confidentiality standards.
• Protect sensitive information, personally identifiable information, Government data, and digital assets.
• Participate in post-award conferences, progress meetings, and cross-departmental coordination meetings.
• Implement quality-control procedures to verify content accuracy, compliance, timeliness, and overall performance.