Paid Social Media Specialist
About The Position
Bloom Ads is seeking a motivated Paid Social Specialist to execute paid social campaigns from beginning to end across assigned accounts. The role encompasses campaign planning, creative development, publishing, targeting and segmentation, setup, execution, real-time optimization, and performance reporting. The specialist works closely with the Creative team and other internal and external partners to develop effective ad design, messaging, and social marketing programs. This is a hybrid role requiring at least four days per week in the office. Travel to and from client and vendor sites in a personal vehicle is required.
Requirements
- Deep knowledge of and proficiency with social platforms, including Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, and YouTube.
- Hands-on experience with content and editorial planning.
- Strong understanding of brand and acquisition campaign strategies.
- Proven ability to set up, optimize, and scale paid social campaigns.
- Strong creative sensibility and attention to detail.
- Track record of adopting and championing innovative ideas and approaches.
- Excellent communication, collaboration, and organizational skills.
- Data-driven mindset, strong analytical capabilities, and a test-and-learn mentality.
- Ability to manage multiple projects in a fast-paced team environment.
- Excellent interpersonal and problem-solving skills.
- Ability to travel to client and vendor sites in a personal vehicle.
Nice To Haves
- Experience working with content creators or influencers.
- Intermediate-level graphic design abilities.
- Experience using content management systems.
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
- Agency experience.
- Experience developing creative briefs and collaborating with design teams.
- Familiarity with tracking pixels, ad tags, and social performance analytics.
Responsibilities
- Own paid social campaigns end-to-end across assigned accounts, including creative processes, targeting and segmentation, planning, setup, execution, optimization, and reporting.
- QA spec sheets for accuracy.
- Confirm receipt of relevant creative assets from clients and the Creative team.
- Monitor the accuracy and quality of creative assets.
- Identify opportunities to improve or scale campaign performance and optimize against short- and long-term goals.
- Monitor campaign performance and report relevant KPIs to the Supervisor.
- Track and manage campaign budget pacing, leading budget reallocations as needed.
- Collaborate with influencers and UGC creators to develop organic and paid social campaigns.
- Work with internal and external partners to create social marketing programs.
- Contribute to developing and refining processes and procedures.
- Stay informed about industry innovations and trends and share insights with the team.
- Monitor evolving social media tools, culture, and applications to improve engagement and best practices.
Benefits
- Comprehensive medical benefits, including health, dental, vision, life, and AD&D coverage.
- Generous vacation policy.
- Holiday PTO and Work-from-Home Fridays.
- Company contributions to a 401(k) retirement savings plan.
- Paid volunteer hours.
- Professional development opportunities.
- Free snacks.
- Coffee Thursdays.
- Monthly lunch-and-learns.
- Quarterly town halls with food, prizes, and company updates.
- Team parties and celebrations.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
