Paid Social Media Specialist

Connection • Merrimack, NH

6d • $76,500 - $97,920

About The Position

Connection is seeking a data-driven Paid Social Media Specialist to own the strategy, execution, and optimization of campaigns across LinkedIn, Meta, and Reddit. The specialist will manage targeting, budgets, testing, creative iteration, and performance, scaling successful campaigns to increase pipeline and return on ad spend. The role offers ownership of paid social strategy and performance while partnering with teams across the business.

The specialist will build B2B campaigns in LinkedIn Campaign Manager, Meta Business Manager, and Reddit Campaign Manager; monitor daily performance; use performance data to optimize results; and provide guidance to digital marketing campaign owners based on campaign objectives. The role reports to the Manager, Social Media and may also support organic social storytelling and event coverage. Occasional event travel may be required, fewer than six trips annually.

Requirements

• Bachelor’s degree—or an equivalent combination of education and experience—in marketing, communications, social media, or a related field.
• At least five years of relevant work experience.
• Extensive hands-on experience managing B2B paid social campaigns.
• Proven success optimizing and scaling campaigns to improve pipeline and ROAS.
• Strong command of audience targeting, campaign analytics, attribution, pixels, UTMs, and CRM integration.
• Experience collaborating with creative teams to test and refine ad formats.
• Excellent written communication, organization, collaboration, and project-management skills.
• Familiarity with social management platforms such as Sprout Social or Hootsuite.
• Ability to support occasional event travel—fewer than six trips annually.
• Must be authorized to work for any employer in the U.S.; employment visa sponsorship or takeover of sponsorship is unavailable.

Nice To Haves

• B2B technology or IT-industry experience.
• Deep LinkedIn Campaign Manager expertise.
• Reddit advertising experience.
• Confidence presenting campaign spend, CPL, ROAS, and pipeline-influence results.

Responsibilities

• Build and manage B2B campaigns in LinkedIn Campaign Manager, Meta Business Manager, and Reddit Campaign Manager.
• Monitor performance daily and optimize audiences, creative, copy, budgets, and campaign structure.
• Develop A/B tests and apply insights to improve future campaigns.
• Analyze CPL, ROAS, pipeline influence, and performance against historical, cross-channel, and industry benchmarks.
• Partner with Creative to develop engaging, platform-optimized advertising.
• Collaborate with Marketing, Ecommerce, Events, Partner Marketing, and Product Management.
• Share paid-media insights with the organic social team and help amplify top-performing content.
• Support live social coverage at company-sponsored events.
• Stay current on platform capabilities, benchmarks, and best practices.

Benefits

• Competitive compensation.
• 401k plans.
• Medical insurance.
• Free therapy visits, mental health coaching and tools, and meditation resources.
• Generous paid time off, including vacation, care time, Wellness Time Off, and Volunteer Time Off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level