Paid Social Media Specialist

Media Works•Baltimore, MD

6d•Hybrid

About The Position

Media Works, an integrated marketing agency in Baltimore, Maryland, is seeking a Paid Social Media Specialist to plan, execute, and optimize paid social campaigns across multiple platforms. The specialist works closely with Account Managers, account teams, media strategists, analytics partners, and creative stakeholders to implement campaigns for existing clients and align campaign strategy, budgets, and performance with client goals. The role involves hands-on campaign setup and management across platforms including Meta, LinkedIn, X, Pinterest, and Nextdoor, as well as audience and creative strategy, performance reporting, and optimization. This is an exempt, full-time position based in Baltimore with a hybrid work arrangement.

Requirements

Experience in paid social media buying, planning, and campaign management; the posting gives differing experience ranges of 5–8 years and 4–7+ years.
Demonstrated experience managing campaigns across Meta, LinkedIn, and other relevant social advertising platforms.
Strong understanding of paid social strategy, campaign objectives, audience targeting, creative optimization, and performance measurement.
Ability to analyze campaign performance and translate data into actionable insights and recommendations.
Experience managing media budgets, campaign pacing, trafficking, and quality assurance across multiple campaigns.
Familiarity with digital tracking methodologies, including pixels, conversion APIs, UTM parameters, and attribution.
Strong analytical, organizational, project management, and communication skills.
Ability to manage multiple priorities, meet deadlines, and collaborate in a fast-paced agency environment.
Curiosity and enthusiasm for emerging social platforms, advertising technologies, AI, and evolving media capabilities.
Proficiency with Microsoft Word, Excel, and PowerPoint.
Skill in reporting analysis and analyzing digital trends to make informed decisions.
Strong written and proactive communication skills.

Nice To Haves

Experience in an advertising agency environment.
Experience with social media reporting platforms, data visualization tools, and campaign management technologies.
Experience with GA4 or Adobe Analytics.
Bachelor’s degree.

Responsibilities

Gather, organize, and present competitive, industry, and market research to inform paid social planning, strategy, and recommendations.
Collaborate with account teams and media strategists to develop integrated media plans and platform-specific paid social strategies aligned with client goals.
Recommend platforms, audience targeting, budget allocation, campaign objectives, and performance expectations.
Identify emerging social platforms, advertising opportunities, and platform capabilities; stay current on industry and platform changes and share knowledge with internal teams.
Manage the day-to-day execution, implementation, and stewardship of client-approved paid social plans.
Build and manage campaigns across Meta, LinkedIn, X, Pinterest, Nextdoor, and other relevant social platforms, including creative uploads, trafficking, audience configuration, tracking, conversion setup, and quality assurance.
Oversee budgets, spending, and campaign pacing, and recommend adjustments to support client objectives and improve performance.
Manage media execution workflows, asset tracking, deadlines, process control, and quality monitoring.
Implement and validate pixels, conversion APIs, UTM parameters, and platform-specific tracking in collaboration with analytics and technical teams as needed.
Ensure campaign builds, targeting, creative assets, and tracking adhere to platform policies, client guidelines, and applicable advertising regulations.
Identify and troubleshoot delivery issues, platform discrepancies, tracking challenges, and performance fluctuations, escalating when necessary.
Build and refine target audiences using platform capabilities, client data, research, and strategic insights, including prospecting, retargeting, lookalike audiences, and first-party data.
Analyze audiences, placements, and creative; conduct A/B testing and iterative optimizations; and monitor creative fatigue and audience saturation.
Partner with account and creative teams on data-informed recommendations for messaging, formats, hooks, calls to action, and creative refreshes.
Analyze campaign results and collaborate with internal team members to prepare monthly social media performance reports.
Provide actionable insights, optimization recommendations, and platform best practices based on performance, benchmarks, client goals, and historical results.
Translate campaign data into business insights related to outcomes such as leads, conversions, engagement, brand awareness, and return on investment.
Apply understanding of attribution, conversion measurement, platform-reported performance limitations, and discrepancies across measurement sources.
Use platform analytics, reporting dashboards, and measurement tools to identify trends and inform media strategy.
Explore AI-enabled tools, automation, and emerging technologies to improve campaign efficiency, analysis, and media solutions.
Build strong working relationships with internal stakeholders and communicate campaign updates, performance trends, and recommendations proactively.
Manage multiple campaigns, competing priorities, and client deadlines in a fast-paced agency environment.