Digital and Social Media Specialist

Parker Palm Springs•Palm Springs, CA

8d•$24 - $26•Onsite

About The Position

This hands-on role creates digital content, executes approved campaigns, and keeps the hotel’s digital presence polished and current. The specialist creates, schedules, and publishes approved content across Instagram, TikTok, Facebook, and Pinterest while maintaining the brand’s distinctive voice and visual style. The role also executes the approved social and digital content calendar, coordinates assets and deadlines, and captures and edits photography and short-form video featuring the hotel’s rooms, gardens, dining, spa, and events. The specialist manages daily social engagement, routes guest requests and sensitive matters to appropriate hotel teams, builds and tests email campaigns in Revinate, makes approved website and business-listing updates, and supports agency partners with paid search, paid social, and SEO materials. Additional work includes marketing activity for hotel offerings and events, coordinating influencer and media visits, maintaining sign-up forms and contact lists in accordance with established procedures, adapting creative for promotional materials, and organizing the creative asset library. The role monitors online reviews, coordinates guest concerns, and compiles monthly reports on social, email, website, and campaign performance, identifying trends and practical improvements for review. The position is performed on property and may involve occasional evenings, weekends, and holidays for events and content coverage. The hourly rate range is $24–$26.

Requirements

One to three years of experience in social media, content creation, or digital marketing.
A portfolio demonstrating taste, imagination, and an understanding of the brand behind the content.
Strong photography and short-form video skills, including capturing and editing content.
Confidence with Canva, CapCut, Lightroom, Adobe Creative Suite, or comparable tools.
Familiarity with Meta Business Suite, Later, Sprout Social, or similar publishing and analytics platforms.
Experience building emails and updating website content.
A basic understanding of paid search, paid social, SEO, and campaign tracking, with the ability to support agency execution.
Comfort compiling reports from social platforms, email tools, and Google Analytics 4.
Excellent writing and proofreading skills, sound judgment, and strong organizational skills.
Ability to follow a brief, meet deadlines, and keep colleagues informed.
Ease working with guests, creative partners, and hotel teams.
Availability to work on property, including occasional evenings, weekends, and holidays for events and content coverage.

Nice To Haves

Experience in hospitality, lifestyle, design, or luxury is ideal.
Familiarity with Revinate is a plus.
A bachelor’s degree in marketing, communications, or a related field is preferred.

Responsibilities

Create, schedule, and publish approved content for Instagram, TikTok, Facebook, and Pinterest while maintaining the brand’s voice and visual style.
Maintain and execute the approved social and digital content calendar; gather information, coordinate assets, and manage deadlines.
Photograph and film rooms, gardens, dining, spa, and events.
Edit short-form videos, Stories, and carousels, and bring content ideas to marketing leadership for review.
Respond daily to comments, messages, mentions, and tags using brand guidelines; route guest requests and sensitive matters to appropriate hotel teams.
Build and test emails in Revinate using approved briefs, audiences, and offers; coordinate approvals, schedule sends, and compile results.
Make approved website updates to offers, event listings, imagery, and copy, and verify dates, details, and booking links.
Deliver approved copy, imagery, video, and landing-page information to agency partners for paid search and social campaigns; track deliverables and flag delays or errors.
Maintain approved updates to Google Business Profile and other business listings, and assist agency partners with website content and SEO updates.
Execute assigned marketing activity for restaurants, bars, spa, room offers, seasonal happenings, and Parker Sessions at the Amphitheater.
Coordinate logistics for approved influencer and media visits, including itineraries, on-property arrangements, hosting, and follow-up; track agreed content deliverables and share coverage with the team.
Maintain approved email sign-up forms and event capture tools; assist with contact imports and list housekeeping in accordance with established consent and data-handling procedures.
Adapt approved creative for menus, digital screens, event listings, and promotional collateral, and proofread materials.
Maintain the photography, video, and creative asset library, including file names, credits, and usage permissions.
Monitor online reviews, prepare responses using approved guidance, and coordinate guest concerns with guest services and hotel leadership.
Compile monthly social, email, website, and campaign reports using agreed metrics; flag trends, highlight strong content, and suggest practical improvements for review.