Digital Media Specialist

Jackson State University • JSU Main Campus, MS

16h

About The Position

The Department of Strategic Enrollment Communications is accepting applications for a Digital Media Specialist. The role develops and executes digital strategies to attract and enroll prospective students, creating and managing engaging digital content across platforms to support the university’s recruitment efforts and online presence.

The specialist creates content for the Division of Enrollment Management, social media, email campaigns, and other digital channels, collaborating with the Strategic Enrollment Communications team on graphics, videos, and written content aligned with university branding and enrollment goals. The role also oversees enrollment-focused social media accounts and plans campaigns to increase prospective student engagement and inquiries.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 2–3 years of experience in digital marketing or content creation; higher education experience is preferred.
• Proven experience managing social media platforms and digital advertising campaigns focused on enrollment.
• Experience in higher education enrollment management.
• Expertise in camera operation, lighting techniques, sound recording, and equipment such as gimbals and drones.
• Proficiency in editing software such as Adobe Premiere Pro or Final Cut Pro, including color grading, audio mixing, and adding visual effects.
• Strong proficiency in videography.
• Familiarity with social media platforms.
• Excellent written and verbal communication skills.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Nice To Haves

• Experience in digital marketing or content creation in higher education.

Responsibilities

• Develop, create, and manage engaging digital content targeted at prospective students for the Division of Enrollment Management, social media platforms, email campaigns, and other digital channels.
• Collaborate with the Strategic Enrollment Communications team to produce graphics, videos, and written content aligned with university branding and enrollment goals.
• Oversee the day-to-day management of the university’s enrollment-focused social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms.
• Plan and execute social media campaigns aimed at increasing prospective student engagement and inquiries.

What This Job Offers

• Job Type: Full-time