Corporate Social Media Specialist

AeroVironment•Arlington, VA

About The Position

AeroVironment (AV) is seeking a Corporate Social Media Specialist to lead the day-to-day execution of the company’s social media channels. The specialist will publish, repost, share, and engage on the company’s behalf; identify timely opportunities to join relevant conversations; and recognize when emerging issues, media coverage, or online activity should be elevated to communications leadership. The role calls for strong editorial judgment, sound instincts, platform expertise, and the ability to act quickly in a fast-paced external communications environment. The position manages AV’s corporate channels, monitors social platforms and related activity, develops a content calendar with internal partners, and drafts platform-specific content aligned with the company’s voice and communications objectives. It also supports real-time coverage of events and demonstrations, executive social media presence, channel analytics, content repurposing, and the implementation of new platforms, integrations, and communications technologies. The role advises communications leadership on emerging digital capabilities and opportunities. Applicants must be able to meet applicable ITAR and/or EAR requirements. Applicants will be asked to provide documentation verifying U.S. person status; some positions may require current U.S. citizenship due to contract requirements.

Requirements

At least 5 years of experience in social media, digital communications, content development, or related communications work.
Demonstrated experience managing corporate or organizational social media channels, including publishing, engagement, monitoring, and analytics.
Strong editorial judgment and the ability to independently determine when to publish, engage, amplify, flag, or escalate social media activity.
Working proficiency with visual content creation tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms.
Experience using social media listening and analytics tools.
Experience in defense, aerospace, government, Capitol Hill, military public affairs, or national security communications.
Ability to work in an office environment.
Ability to sit and stand for long periods and to talk, hear, and use hands and fingers to operate a computer and telephone keyboard.
Ability to provide documentation verifying U.S. person status under ITAR and/or EAR requirements; some positions may require current U.S. citizenship due to contract requirements.

Nice To Haves

Bachelor’s degree in communications, digital media, marketing, journalism, or a related field.
Experience providing real-time social media coverage at events, demonstrations, conferences, and media engagements.
Experience working with professional photo and video libraries or digital asset-management systems.
Familiarity with paid social media campaigns and audience-growth strategies.
Familiarity with basic video editing, motion graphics, or other social-first multimedia production.
Experience supporting communication rollouts, production launches, and high-visibility announcements.

Responsibilities

Manage AV’s corporate social media channels day to day, including publishing, reposting, sharing, commenting, and audience engagement.
Use independent judgment within established communications guidance to determine when and how AV should engage with relevant content, conversations, and breaking developments.
Monitor social platforms, media coverage, industry conversations, and competitor activity for engagement opportunities, emerging narratives, and potential reputational issues.
Promptly flag issues, posts, narratives, or engagements that may require communications leadership review or response.
Develop and maintain the social media content calendar in coordination with PR, marketing, executives, and business teams.
Draft platform-specific content that reflects AV’s voice, business priorities, and communications objectives.
Amplify company news, earned media, executive engagements, events, demonstrations, and thought leadership across appropriate channels.
Support real-time and live social coverage at trade shows, demonstrations, media engagements, and company events.
Support executive social media presence through drafting, amplification, and identification of engagement opportunities.
Track channel performance and use analytics to improve content, timing, engagement, and audience growth.
Repurpose speaking engagements, earned media, announcements, and existing photo and video assets into platform-specific social and digital content, including graphics, short-form video, executive content, and campaign extensions.
Support implementation of new platforms, integrations, and communications technologies.
Advise communications leadership on emerging digital capabilities and opportunities.