Social Media Specialist
About The Position
Aspen Technology, Emerson’s industrial software business, is seeking a Social Media Specialist to strengthen its social media presence, expand engagement with key audiences, and establish a scalable employee advocacy program. The role supports social media strategies advancing corporate, product, customer, event, cultural, and thought leadership priorities. LinkedIn is AspenTech’s primary platform today, but the position calls for broader social media expertise across content strategy, audience engagement, executive visibility, employee amplification, platform best practices, analytics, and governance. The Specialist collaborates with internal stakeholders, including the video team on integrated YouTube strategies, the creative team on design, and Emerson’s enterprise social media team on best practices. The role requires strong writing, creative, storytelling, and analytical skills, as well as the ability to work with senior leaders, subject matter experts, and executive stakeholders. It uses social media to build thought leadership, increase visibility, drive engagement, and extend corporate reach through executive and employee advocacy.
Requirements
- Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or a related field.
- At least 4 years of professional experience managing social media programs, preferably within a B2B technology organization.
- Expertise in social content strategy, publishing, audience engagement, and analytics, with a focus on LinkedIn.
- Proven success increasing reach, engagement, and follower growth through LinkedIn programs.
- Experience working directly with senior leaders and executives in a professional communications, marketing, or content role.
- Demonstrable writing, editing, and storytelling skills.
- Strong project management skills and the ability to balance multiple stakeholders and deadlines.
- Experience using LinkedIn analytics and social media management platforms.
- Strong interpersonal skills and confidence interacting with executive audiences.
- Ability to translate complex technology topics into compelling content for business and technical audiences.
Nice To Haves
- Experience in industrial software, enterprise software, SaaS, AI, automation, engineering, manufacturing technology, or related B2B industries.
- Experience developing or managing employee advocacy programs.
- Knowledge of content amplification strategies and employee engagement best practices.
- Experience creating or managing multimedia content, including short-form video and executive video content.
- Familiarity with generative AI tools for content creation and optimization.
Responsibilities
- Manage AspenTech’s day-to-day social media presence.
- Create and publish social content aligned with organizational priorities.
- Partner with senior executives, business leaders, and subject matter experts to develop engaging social content that elevates their expertise and advances company objectives.
- Establish and scale AspenTech’s employee advocacy initiative, including its strategy, governance model, content distribution processes, participant engagement programs, and performance metrics.
- Translate complex technical, industrial, and business topics into compelling social content for target audiences.
- Manage and maintain the social media editorial calendar.
- Identify opportunities to increase engagement, reach, audience growth, and employee advocacy.
- Develop and advance considerations for an expanded social channel strategy.
- Monitor industry trends, competitor activity, and emerging social media platform capabilities.
- Analyze content performance and provide regular reporting and recommendations to improve results.
- Collaborate with creative services, video production, and content teams to develop high-performing visual and multimedia content.
- Leverage AI-enabled tools to improve content creation, workflow efficiency, and performance optimization.
- Ensure content aligns with AspenTech brand, messaging, editorial, legal, and governance standards.
Benefits
- Paid time off.
- Charitable giveback day.
- Medical, dental, and vision insurance for eligible employees.
- Retirement benefits for eligible employees.
- Bonus or variable incentive pay eligibility.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
