Social Media Specialist

INNOCEAN • Huntington Beach, CA

4d • $72,500 - $75,000 • Hybrid

About The Position

INNOCEAN USA is seeking a Social Media Specialist, also referred to as a Senior Community Manager, to support its Kia team. This role connects social media strategy with day-to-day execution across content planning, platform strategy, creator evaluation, customer care, and performance reporting. The specialist will translate audience insights, cultural trends, and performance data into recommendations and organized content plans. The position is based in a hybrid work environment, with three days per week onsite at the Huntington Beach, California, HQ office. Candidates must be local to Southern California.

Requirements

• Four years of relevant experience in social media marketing, content strategy, and community management.
• Strong understanding of major social platforms, their audiences, content formats, and native best practices.
• Experience developing content calendars, campaign presentations, and clear strategic recommendations.
• Hands-on experience with Sprinklr or a comparable enterprise social media management and reporting platform.
• Ability to interpret social performance data and translate findings into actionable recommendations.
• Experience coordinating internal teams, external partners, and multiple deliverables against deadlines.
• Familiarity with customer care workflows, community response standards, and escalation processes.
• Understanding of creator evaluation, including audience relevance, engagement quality, and brand suitability.
• Strong writing, editing, presentation, and interpersonal communication skills.
• Strong organizational skills, attention to detail, and sound judgment in a fast-moving environment.

Nice To Haves

• Advertising agency experience.

Responsibilities

• Develop and maintain social content calendar briefs, calendar decks, and campaign posting decks aligned with approved strategy, messaging, and platform best practices.
• Develop partner agency deck templates that communicate strategic direction, content requirements, and delivery expectations.
• Serve as the primary contact for partner agency content delivery, managing timelines, consolidating feedback, and coordinating asset handoffs.
• Maintain accurate posting details, asset versions, and approval status across deliverables.
• Review content for platform specifications, brand consistency, accessibility, and publishing readiness.
• Recommend platforms, formats, and content approaches based on audience insights, past performance, emerging trends, and platform best practices.
• Partner with the Social Strategist to translate campaign objectives into actionable content recommendations.
• Identify opportunities to test and improve content, documenting learnings for future planning.
• Monitor competitor activity and audience behavior to identify relevant brand opportunities.
• Support social listening by monitoring brand mentions, tracking sentiment, and identifying trends for content and community engagement.
• Prepare ad hoc creator points of view assessing audience alignment, content quality, brand fit, engagement, and potential risks.
• Support the Social Strategist and/or Influencer Manager with creator discovery, evaluation, and selection.
• Help identify creator approaches that are authentic to creators, relevant to audiences, and aligned with brand objectives.
• Manage the customer care team’s workflow, coverage, and response processes.
• Monitor customer care response quality, timeliness, and adherence to brand voice.
• Escalate sensitive or emerging issues to appropriate stakeholders and track resolution.
• Prepare and distribute regular trends emails covering relevant cultural moments, platform developments, and social content trends.
• Pull, organize, and validate performance data for monthly metrics deep dives and ad hoc reporting.
• Support interpretation of results and identify patterns and opportunities for optimization.

Benefits

• Three PPO medical plans through Anthem to choose from at low cost.
• 401(k) match.
• Wellness reimbursement program.
• Company-paid short- and long-term disability insurance and basic life insurance.
• Generous paid time off.
• On-site barista.
• Beautiful campus across from the Pacific Ocean.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed