Social Media Specialist
About The Position
The Social Media Specialist supports the execution of OUTRIGGER Resorts & Hotels’ social media strategy across its global portfolio, with a primary focus on Hawaiʻi properties. Reporting to the Director of Social Media, this creative, hands-on role handles content creation, publishing, calendar management, storytelling, trend monitoring, and audience engagement across Instagram, Facebook, YouTube, and emerging channels. The specialist creates authentic, platform-driven content that showcases the company’s resorts, people, culture, and guest experiences while supporting brand awareness and business goals. The role regularly captures social-first content on property, participates in photoshoots and content production, and collaborates with cross-functional teams on influencer partnerships, user-generated content, social listening, reporting, and other brand initiatives. The position is full-time and onsite at the Waikiki office.
Requirements
- 1–3 years of experience in social media, digital marketing, content creation, or a related field.
- Experience managing social media accounts and creating engaging content.
- Proficiency in Canva, social media publishing tools, and video-editing software such as CapCut.
- Strong communication skills.
- Availability to work full-time onsite at the Waikiki office.
Nice To Haves
- A creative portfolio.
- Experience with Adobe Photoshop and/or Illustrator.
- Hospitality or travel industry experience.
- Flexibility to attend occasional events and content shoots.
- Ability to travel interisland.
Responsibilities
- Support execution of the social media strategy across the global portfolio, primarily for Hawaiʻi properties.
- Create and publish social media content and manage social media calendars.
- Develop storytelling and platform-driven content for Instagram, Facebook, YouTube, and emerging channels.
- Monitor trends and engage with audiences.
- Capture social-first content on property and participate in photoshoots and content production.
- Collaborate with cross-functional teams on influencer partnerships, user-generated content, social listening, reporting, and other brand initiatives.
Benefits
- Health insurance, including dental, medical, prescription, and vision coverage.
- Paid holidays, sick leave, vacation, and medical leave.
- Retirement plan (401(k)).
- Recognition and award programs.
- Employee Assistance Program.
- Discounted hotel rates.
- Training and development programs and opportunities for growth.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
