Social Media Specialist

Superior Air-Ground Ambulance•Elmhurst, IL

About The Position

Superior Ambulance Service is seeking a Social Media Specialist with strong knowledge of digital media and social media platforms. The role creates and schedules graphics and videos for the company’s social media accounts, monitors digital traffic and project status, and works to maximize return on investment. Its goals are to foster a positive company image, improve the company’s virtual reputation, and increase awareness of Superior and the EMS industry. The position supports marketing, operations, and human resources objectives. The Social Media Specialist creates engaging, informative, and educational content; develops graphics for blog posts, emails, webinars, and other materials; and tells the company’s brand story across digital channels. The role collaborates with the marketing team on long-form content and campaign strategies, adapts existing content into new formats, and designs and executes digital marketing campaigns. After campaigns launch, the specialist extracts and analyzes data across multiple channels. The role requires travel of approximately 10–15%, including travel to company stations in Illinois, Indiana, Ohio, Michigan, and Wisconsin.

Requirements

One to two years of proven work experience in digital marketing or a related field.
Advanced knowledge of social media platforms and online marketing.
Thorough knowledge of social media platforms, trends, and best practices.
Proficient knowledge and training in non-linear video editing.
Excellent written and verbal communication skills, including the ability to interact effectively with management, employees, and clients when necessary.
Strong organization, time-management, planning, and priority-setting skills, with attention to detail and accuracy.
Ability to set goals, track progress, and report impact.
Ability to manage several projects simultaneously and meet deadlines while working under pressure.
Ability to work effectively and collaboratively in a team environment.
Digital literacy and experience with data-driven decision-making.
Expertise in traditional and non-traditional advertising.
Familiarity with scheduling platforms such as Sprout Social, Buffer, Hootsuite, or Meltwater.
Thorough knowledge of Canva and Adobe Photoshop or similar editing software.
Ability to reliably commute or travel to multiple company stations.

Nice To Haves

Bachelor’s degree in Marketing, Communication, Public Relations, or a related field.
Degree in graphic design or marketing.
Professional video and photography experience.
Excellent filming, photography, and editing skills.
Passion for photography and videography.
Ability to multitask across multiple projects.
Friendly, energetic, and personable attitude.
Ambitious, driven, and passionate about outside-the-box thinking.

Responsibilities

Create and schedule graphics and videos for Superior’s social media accounts.
Monitor digital traffic and project status to help maximize return on investment.
Create engaging, interesting, and educational content for social media channels.
Create graphics for blog posts, emails, webinars, and other content as needed.
Tell the company’s brand story on digital channels, using new and existing content to expand reach and impact.
Use non-linear video editing to produce video content.
Work with the marketing team to support long-form content.
Support marketing campaigns with social media strategies based on goals and objectives.
Repurpose existing content into formats such as infographics and short videos.
Design and execute digital marketing campaigns, then extract and analyze data across multiple channels.
Work with marketing team members to test ideas, follow industry discussions, and serve as a social media subject matter expert.
Supervise social media platforms.
Update company websites.
Design and implement advertising and marketing campaigns.
Travel to multiple company stations, including locations in Michigan, Ohio, Indiana, Illinois, and Wisconsin.