Social Media Specialist
About The Position
The Social Media Specialist executes social media strategy across various platforms to help launch new brands and grow their social presence. The role supports organic social media, including creating engaging content, managing social media campaigns, producing and managing content, community management, and reporting. It offers an opportunity to gain experience in social media marketing. The position also supports influencer marketing by identifying and vetting potential influencers, managing relationships with micro-influencers, and tracking campaign performance. The successful candidate is creative, analytical, organized, adaptable, and able to work effectively in a fast-paced environment.
Requirements
- At least 3 years of experience in a Social Media, Community Manager, or Content Creator role.
- Experience with digital/performance marketing, social media content management, and content creation.
- Proficiency with social media scheduling, user-generated content (UGC), and project management tools.
- Excellent written and verbal communication skills.
- Proficiency with Microsoft Word, Excel, PowerPoint, and Photoshop.
- Excellent analytical and project management skills.
- Ability to work under pressure and on tight schedules.
- Ability to adapt quickly to changes and work as a team player.
- Ability to multitask, prioritize, and self-start in a fast-paced environment.
- Effective problem-solving skills and innovative thinking.
- Strong communication and interpersonal skills.
- Goal- and results-driven approach, striving for excellence in execution.
- Passion for social media and beauty/makeup, especially Korean skincare.
Nice To Haves
- Proficiency in Korean is a plus, but not required.
Responsibilities
- Assist in creating engaging social media content aligned with brand guidelines and marketing objectives.
- Assist in planning and executing social media campaigns, including giveaways, contests, and brand collaborations.
- Schedule and publish social media posts across relevant platforms.
- Maintain social media calendars and content libraries.
- Monitor social media trends and competitor activity.
- Assist in preparing monthly social media reports.
- Track campaign performance and provide basic data analysis.
- Assist with other social media-related tasks, including paid media support.
- Monitor and respond to comments and messages in a timely, professional manner.
- Engage with followers and build relationships with the online community.
- Identify and participate in relevant online conversations and trends.
- Monitor brand mentions and respond to customer inquiries or concerns.
- Assist in identifying and vetting potential influencers.
- Help manage relationships with micro-influencers.
- Track and analyze influencer campaign performance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
