Corporate Social Media Specialist

AeroVironment•Arlington, VA

About The Position

AeroVironment (AV) is seeking a Corporate Social Media Specialist to lead the day-to-day execution of the company’s social media channels. The role is empowered to publish, repost, share and engage on the company’s behalf; identify timely opportunities to join relevant conversations; and recognize when emerging issues, coverage or online activity should be elevated to communications leadership. The successful candidate will bring strong editorial judgment, sound instincts, platform expertise and the ability to act quickly in a fast-paced external communications environment. The specialist will manage AV’s corporate channels, develop and maintain a content calendar with internal partners, create platform-specific content, amplify company and executive news, and support live coverage at events and demonstrations. The role also tracks channel performance, repurposes existing content and assets, supports new platforms and communications technologies, and advises communications leadership on emerging digital opportunities. The position requires access to information subject to ITAR and/or EAR. Applicants will be asked to provide documentation verifying U.S. person status; some positions may require current U.S. citizenship due to contract requirements. The work environment includes an office setting and frequent sitting, standing, speaking, hearing and computer/telephone use.

Requirements

At least 5 years of experience in social media, digital communications, content development or related communications work.
Demonstrated experience managing corporate or organizational social media channels, including publishing, engagement, monitoring and analytics.
Strong editorial judgment and ability to independently determine when to publish, engage, amplify, flag or escalate social media activity.
Working proficiency with visual content creation tools such as Adobe Creative Suite, Canva, CapCut or similar platforms.
Experience using social media listening and analytic tools.
Experience in defense, aerospace, government, Capitol Hill, military public affairs or national security communications.

Nice To Haves

Bachelor’s degree in communications, digital media, marketing, journalism or a related field.
Experience providing real-time social media coverage at events, demonstrations, conferences and media engagements.
Experience working with professional photo and video libraries or digital asset-management systems.
Familiarity with paid social media campaigns and audience-growth strategies.
Familiarity with basic video editing, motion graphics or other social-first multimedia production.
Experience supporting communication rollouts, production launches and high-visibility announcements.

Responsibilities

Own day-to-day management of AV’s corporate social media channels, including publishing, reposting, sharing, commenting and audience engagement.
Use independent judgment within established communications guidance to determine when and how AV should engage with relevant content, conversations and breaking developments.
Monitor social platforms, media coverage, industry conversations and competitor activity for engagement opportunities, emerging narratives and potential reputational issues.
Promptly flag issues, posts, narratives or engagements that may require communications leadership review or response.
Develop and maintain the social media content calendar in coordination with PR, marketing, executives and business teams.
Draft platform-specific content reflecting AV’s voice, business priorities and communications objectives.
Amplify company news, earned media, executive engagements, events, demonstrations and thought leadership across appropriate channels.
Support real-time and live social coverage at trade shows, demonstrations, media engagements and company events.
Support executive social media presence through drafting, amplification and identification of engagement opportunities.
Track channel performance and use analytics to improve content, timing, engagement and audience growth.
Repurpose speaking engagements, earned media, company announcements and existing photo/video assets into platform-specific social and digital content, including graphics, short-form video, executive content and campaign extensions.
Support implementation of new platforms, integrations and communications technologies.
Advise communications leadership on emerging digital capabilities and opportunities.