Social Media Specialist

H/L Agency • Oakland, CA

2h • $64,000 - $84,000

About The Position

H/L Agency is seeking an organized, detail-oriented Social Media Specialist to support its Social Media & Influencer team in executing clients’ social strategies. The role focuses on hands-on execution and coordination, including managing content calendars, publishing organic social content, engaging online communities, and coordinating influencer and creator programs. The specialist works with social leads, content creators, paid media, account teams, and H/L’s in-house production studio, Wolfhouse, to keep work organized, on-brand, and on schedule.

The position also involves monitoring trends and performance, preparing reports and insights, and coordinating content assets, approvals, creator deliverables, and deadlines. H/L requests a resume and examples of social media accounts, community management, or influencer campaigns the applicant has supported.

For SF Bay Area and California-based candidates, the expected salary range is $64,000–$84,000 annually. Compensation for candidates outside California varies by geographic area. H/L is headquartered in Oakland, California, and has people in 20 states and offices in Atlanta, Miami, Phoenix, and St. Louis.

Requirements

• 1–3 years of experience in social media, influencer marketing, or community management.
• Working knowledge of Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and Pinterest, including formats, trends, and best practices.
• Experience sourcing and coordinating creators, with familiarity with briefs, contracts, usage rights, and disclosure requirements.
• Experience scheduling content, managing approvals, engaging audiences, and maintaining brand consistency.
• Comfort using social analytics tools and translating performance data into clear reports.
• Strong writing skills, attention to detail, and the ability to manage multiple projects and deadlines.
• Familiarity with social scheduling tools and basic editing using Canva, CapCut, or similar platforms.

Nice To Haves

• Agency experience.
• CreatorIQ experience.

Responsibilities

• Maintain content calendars and schedule, publish, and quality-check organic content across social platforms.
• Execute social strategies and creative briefs accurately, keeping content, captions, and channel presentation on-brand and approved.
• Monitor and respond to community interactions in each brand’s voice, escalate issues, and share audience insights.
• Source and vet influencers and creators, supporting brand-safe partnerships through CreatorIQ.
• Coordinate creator briefs, contracts, usage rights, product shipments, communications, and approvals.
• Monitor creator deliverables, content performance, and payments, and flag opportunities for paid amplification.
• Monitor social trends, emerging creators, and cultural moments, and share relevant opportunities with the team.
• Track social and influencer performance, prepare reports, and highlight actionable insights.
• Coordinate with social leads, content creators, paid media, account teams, and Wolfhouse to manage assets, approvals, and deadlines.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed