Social Media Specialist

Emory Healthcare•Tucker, GA

14h•$34 - $41•Hybrid

About The Position

The Social Media Specialist supports the execution of organizational social media strategies through the day-to-day management of institutional social media channels. The role plans, creates, schedules, publishes, and monitors content that advances strategic communications objectives and engages audiences across multiple platforms. It manages content calendars and publishing workflows, develops multimedia content, monitors audience engagement and performance, and collaborates with internal stakeholders to promote organizational programs, initiatives, and impact. This is a hybrid position that may split time between remote work and the office. Travel between Emory operating units and affiliated sites may be required.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or a related field.
At least 2 years of professional social media experience, including managing organizational social media accounts, creating graphics and short-form video content, and using social media scheduling platforms.
Excellent writing, editing, and social media content development skills.
Knowledge of social media platforms, publishing practices, and audience engagement strategies.
Ability to create graphics, photography, short-form video, and other social media content.
Familiarity with Canva and Adobe Creative Suite.
Ability to use social media scheduling and publishing platforms.
Ability to monitor social media engagement and content performance metrics.
Strong organizational skills and ability to manage content calendars, publishing schedules, and multiple priorities.
Ability to collaborate effectively with communications, marketing, creative, and other organizational stakeholders.
Knowledge of brand standards, editorial guidelines, social media best practices, and accessibility standards for digital content.

Nice To Haves

Experience in higher education, healthcare, or nonprofit communications.
Experience with photography and videography.
Experience using analytics dashboards.

Responsibilities

Maintain the editorial calendar across social media platforms.
Schedule and publish content using social media management tools, coordinate publishing timelines with internal stakeholders, and ensure timely execution of campaigns and recurring content.
Write engaging social media copy tailored to individual platforms and audiences.
Create graphics using approved templates and brand standards; capture photography and short-form video; perform basic video editing; develop social-first content; and adapt existing content into platform-specific formats.
Monitor comments, messages, and audience engagement across social media channels; respond to inquiries according to established guidelines; escalate issues requiring leadership review; and foster positive audience engagement.
Track content performance and audience engagement metrics, assist with monthly performance reporting, recommend opportunities to improve engagement and performance, and monitor trends and competitor activity.
Coordinate with communications, creative, marketing, and other internal teams to support social media initiatives.
Attend events to capture social media content, collaborate with faculty, students, staff, and other stakeholders on story ideas, and support live social media coverage of key institutional events.
Ensure social media content aligns with brand standards, accessibility requirements, platform best practices, editorial guidelines, and content approval workflows.
Perform additional duties as assigned.