Social Media Specialist

Mary Kay•Town of Addison, WI

18h•Onsite

About The Position

The Social Media Specialist turns global social strategy into clear, actionable toolkits and content guidance that markets can execute. The role develops social playbooks, campaign toolkits, briefs, creative guidance, and educational resources that translate product strategy, audience insights, platform behavior, and brand priorities into market-ready content. The Specialist partners with creative, agency, regional, and cross-functional teams throughout briefing, development, checkpoints, and social review. The role applies platform expertise, supports fast-track and Social Sharing Program content needs, and uses content testing and performance feedback to improve future toolkits and creative recommendations. This position requires onsite work at Mary Kay's Global Corporate Headquarters in Addison, Texas.

Requirements

At least 3 years of experience developing social media campaigns, playbooks, briefs, and platform-specific content guidance.
Experience partnering with creative and/or agency teams and supporting content workflows from brief through delivery.
Experience translating social insights into practical recommendations.
Experience working with cross-functional teams.
Bachelor's or university degree in Communications, Marketing, Advertising, or a related field.
Strong social strategy and content development skills, including the ability to turn strategic direction into practical content, playbooks, briefs, creative guidance, and shot lists.
Ability to interpret social media performance and stakeholder feedback and translate learnings into clear recommendations.
Strong working knowledge of major social platforms, formats, hooks, audience behaviors, algorithms, and creative best practices.
Excellent writing, communication, presentation, and project management skills; strong attention to detail and ability to provide clear, constructive creative feedback.
Ability to collaborate across creative, agency, regional, market, and cross-functional teams in a fast-paced global environment and balance global brand strategy with local and cultural needs.
Creativity, innovation, and problem-solving skills; ability to independently manage day-to-day workflows, prioritize fast-moving requests, and contribute as part of a collaborative team.
Ability to work onsite at Mary Kay's Global Corporate Headquarters in Addison, Texas.

Nice To Haves

Experience supporting ready-to-post content.

Responsibilities

Build global social playbooks and campaign toolkits that turn strategy into practical guidance markets can activate, organizing content recommendations, deliverables, timing, channel roles, and localization considerations.
Write social briefs and translate strategy into creative direction, including platform-specific formats, hooks, messaging guidance, content concepts, and shot lists; partner with creative teams to ensure work is designed for social from the start.
Provide expertise across major social channels, including evolving formats, audience behaviors, algorithms, and creative best practices, and translate platform updates and trends into actionable guidance.
Support fast-track and Social Sharing Program content development by identifying priority needs, shaping agile briefs, and helping move social-first assets from request through review and delivery.
Manage day-to-day creative workflows for assigned social initiatives, including briefing, checkpoints, feedback, social review, and status tracking; coordinate with cross-functional partners to maintain alignment and project momentum.
Test content approaches and gather available performance results and market feedback to identify what worked, then translate learnings into recommendations that improve future toolkits, briefs, creative development, and market execution.